Central Employment Agency (North East) Ltd. is hiring: SEO Strategist in Raleigh

Central Employment are delighted to be working in partnership with one of the North East's most established digital, design and marketing agency, as they strengthen there digital performance function, hiring a client facing SEO Strategist, focusing on technical, onsite, content optimisation and client growth.

County Durham based, hybrid working, 3 days in office

£28,000-£35,000 DOE + benefits

SEO Strategist profile
You’ll work closely with there wider digital, content, design and development teams to ensure SEO is considered across every stage of a client’s digital activity, from website builds and migrations to ongoing content and campaign planning. This is an opportunity to play a key role in shaping organic growth for clients while continuing to develop your skills across technical SEO, analytics, content strategy and performance reporting.

SEO Strategist responsibilities:-

Develop and manage SEO strategies for a range of client accounts

Carry out keyword research and identify opportunities to improve search visibility

Analyse competitor activity and search trends to inform recommendations

Support content planning with SEO-led insight and topic opportunities

Make clear, actionable recommendations to improve organic rankings, traffic and conversions

Conduct regular technical SEO audits across client websites

Identify and resolve crawlability, indexation, sitemap and site performance issues

Support improvements to Core Web Vitals, mobile usability and overall site speed

Review site structure, internal linking and URL architecture

Work closely with developers to ensure technical SEO recommendations are implemented effectively

Support website launches, redirects and migration checks from an SEO perspective On-Page SEO & Content Optimisation

Work collaboratively with our content manager to optimise metadata, headings, internal links and on-page content based on SEO best practice

Review and improve existing website content to support rankings and user experience

Provide SEO guidance for new landing pages, blogs and service pages

Use search intent to guide content structure and recommendations

Ensure content is aligned with SEO goals while remaining useful and accessible for users

Monitor key SEO KPIs including organic traffic, rankings, conversions, engagement and technical health

Use GA4, Google Search Console and other SEO tools to track performance

Build reports and dashboards to present results and opportunities clearly

Translate data into practical recommendations for clients and internal teams

Identify issues, trends and opportunities through regular performance analysis

Work closely with clients to understand their goals, services, audiences and commercial priorities

Support digital campaign planning with SEO insight and organic search data

Present SEO findings and recommendations in a clear, client-friendly way

Keep up to date with search algorithm changes, industry updates and SEO best practice to proactively recommend new ideas to clients

Skills & Experience Required
Essential

2-4 years’ hands‑on SEO experience, ideally in an agency or multi-client environment

Strong understanding of technical SEO, on‑page SEO and content optimisation

Working knowledge of GA4, Google Search Console and Google Tag Manager

Confidence using SEO tools such as SE Ranking, Screaming Frog, Ahrefs, SEMrush or similar

Strong analytical and problem‑solving skills

Confident working with internal teams, including content, design and development

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