Art Director Job at Deepstreamtech in New York

Requirements

5+ years in brand/art direction, owning brand systems across owned properties, CRM assets, landing pages, and multi channel campaigns

Strong storytelling and communication; comfortable presenting to execs

Strong portfolio across brand identity, design systems, CRM/email design, landing pages, and offline work

Mastery of Figma, familiarity with front-end constraints

Experience with CRM platform Braze and landing page tools (Webflow, Unbounce, Instapage)

UX/CRO, accessibility, and performance-driven design knowledge

(Desirable) Experience in software/consumer brands with heavy organic growth

(Desirable) Motion graphics/video skills

(Desirable) TV/OOH campaign experience

What the job involves

Reporting to the Senior Art Director, this role will play a key role in developing Rocket Money’s visual identity

You will collaborate with product research teams within Rocket Money and draw learnings from the broader Rocket brand ecosystem to help us develop an engaging visual identity that supports our growth

Grounded in this broader strategy and informed by test and learn, you will shape our CRM, app store, and landing page visual strategy and guide offline advertising and organic presence

Lead visual brand discovery and development through series of research, brainstorm, and test

Integrate our visual identity into emails and owned properties with heavy emphasis on test and learn

Own performance landing page strategy (mobile & web) by testing designs to unlock high converting templates with reusable components

Contribute to brand driven performance advertising experiments

Own testing and strategy on app store presence

Support offline advertising with strong brand componentsEvaluate and grow organic presence starting with Instagram, Tiktok, and Youtube

Manage a variety of projects with different timelines and deliverables effectively

Define and track metrics that reflect efficacy of our effort in each area you lead and manage

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