Senior Content Analyst

Exceptional Hospitality Starts with You
This role is based at one of our corporate offices in McLean, VA, or Dallas, TX.

As a Senior Content Analyst on the Content Concierge team, you will support the Marketing team in increasing customer acquisition and retention, generating engagement through multi‑channel marketing campaigns, and fostering recognition of loyalty benefits. You will work on projects including the creation and maintenance of Hilton’s digital channel content experience and help launch new hotels online.

What You'll Do During a Typical Day

Orchestrate hotel content across the full hotel lifecycle - from launch through steady‑state operations - ensuring speed, quality, and brand integrity as Hilton’s digital presence scales

Coordinate copy, imagery, and components across multiple digital channels and platforms, managing content complexity and platform fragmentation in low‑automation environments

Bridge Hilton’s scalable Inspired web platform with our high‑touch Curated content experience, adapting standards to varied technical and operational constraints including WordPress multi‑platform environments

Balance near‑term experience enhancements with long‑term operational sustainability across ongoing content maintenance and refresh cycles

How You'll Collaborate With Others

Act as a subject‑matter expert for complex hotel content models, advising partners on feasibility, trade‑offs, and downstream operational impact of platform and content decisions

Provide dedicated orchestration for high‑volume new hotel openings and the expanding portfolio of hotels across Hilton’s content pipeline

Work at the intersection of brand, platforms, and operations to ensure brand differentiation while managing technical and operational constraints

Collaborate with cross‑functional teams to implement scalable best practices while delivering high‑touch support for complex properties

Identify operational risks and inefficiencies, contributing to process improvements that enable sustainable scale

Deliverables You'll Take Ownership Of

End‑to‑end content orchestration for complex hotels where content complexity, platform fragmentation, and ongoing refresh demands are highest

Management of the growing ecosystem of components, copy, imagery, and refresh cycles across Hilton’s owned and paid digital channels

Governance, tooling, and process improvements that address the operational reality of scaling premium, omnichannel guest experiences

Content standards and documentation that support both automated efficiency in standardized models and hands‑on management

You Have These Minimum Qualifications

Three (3) years of professional experience with content management in Web, Email or Social Media.

Experience providing high level of customer service via email/Teams/phone and content request systems (such as ServiceNow, Airtable or MS Planner).

Proficiency with content management systems.

Proven copywriting and digital content editing experience.

Understanding of basic HTML and website technologies.

Based in Dallas, TX or McLean, VA (hybrid schedule, in office 3 days/week).

It Would Be Useful If You Have

BA/BS degree in English, Journalism, Communications, Marketing, Media or Business, or relevant experience.

Proven Content Design experience.

Experience using AI tools successfully.

Knowledge of Accessibility (A11Y) requirements.

Benefits

110 nights of deeply discounted travel, with room rates as low as $40
ight through Go Hilton travel program.

A 15% discount on Hilton shares through the employee stock purchase program (ESPP).

Paid parental leave for eligible Team Members, including partners and adoptive parents.

Dedicated caregiving concierge services.

Crisis concierge single point of contact for practical and emotional support.

Mental health resources through the Employee Assistance Program (EAP).

Generous paid time off (PTO) and health & welfare benefits.

Retirement plans for financial security.

Position Details
Work Locations: Hilton HHonors - McLean

Schedule: Full‑time

Brand: Hilton Corporate

Shift: Day Job

Job Category: Sales and Marketing

#J-18808-Ljbffr