Associate Director, HCP Personal Promotion — Sleep Franchise Job at Jazz Pharmac

The Associate Director, HCP Personal Promotion will serve as a key member of the marketing team leading the development and execution of Jazz’s HCP Personal Promotion strategy for the Sleep Franchise. This role is responsible for branded and unbranded campaign and messaging asset development, brand story pull‑through, sales team engagement, training strategy, POA leadership, and personal promotion performance measurement. The person in this role will serve as the primary liaison to the Field Sales team and play a pivotal role in ensuring cohesive and high‑impact personal promotion execution. Serving as a team player, showing up as a leader, and demonstrating the Jazz corporate values daily will be critical success factors to the role.

Core Functions & Expectations
Campaign & Messaging Leadership

Lead HCP branded and unbranded Personal Promotion strategy.

Own personal promotion asset development, incorporating campaign, messaging and brand storytelling to the priority personal promotion resources.

Conduct asset needs assessments and provide inputs to qualitative and quantitative market research and advisory boards.

Sales Team Liaison

Serve as the primary liaison to the Field Sales organization.

Lead Field Advisory Board (FAB) strategy, including content development and insight integration.

Develop and execute a Field Sales Engagement strategy and activation plan.

Training

Be the Marketing Lead for New Hire Sales Training, ensuring deep understanding of brand strategy.

Drive ongoing sales team upskilling through advanced training initiatives.

Develop and maintain sales training materials.

Sales Meetings Strategy & Field Communications

Lead cross‑functional POA content development and meeting strategy.

Serve as a consulted partner for field communications planning and messaging alignment.

Performance Measurement & Optimization

Assess effectiveness of personal promotion tactics, messages, and field execution.

Deliver actionable insights and recommendations for asset optimization.

Cross-Functional Leadership

Partner closely with Access, Sales, Non‑Personal Promotion, Omnichannel, and Scientific Communications teams.

Ensure prioritized alignment of messaging and tactical execution personal promotional channels.

Operations & Budget Ownership

Manage personal promotion budget lines including work orders, accruals, and forecasts.

Oversee SOW creation and tracking.

Qualifications

Bachelor’s degree required.

5+ years of U.S. pharmaceutical HCP marketing experience.

Experience in field sales and/or HCP personal promotion strongly preferred.

Demonstrated success leading cross‑functional initiatives.

Strong communication, analytical, and project management skills.

Exceptional problem solving and decision-making capabilities.

Demonstrated ability to partner effectively with Sales teams.

Ability to manage budgets, timelines, and agency partners.

The position will primarily be home-based, with the expectation to travel for meetings as necessary.

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