Performance Marketing Lead

Degree Wellness is the premier self-care experience. We are on a mission to empower people to feel, look, and be their best selves. By providing innovative self-care solutions that leverage heat, cold, light and advanced nutrients to enhance physical and mental health, we're helping communities everywhere live happier, healthier lives.Position Overview:Degree Wellness is in the midst of an exciting national franchise expansion, and we are looking for a highly driven, results-oriented Performance Marketing Lead to help accelerate growth. As one of the fastest-growing female-led franchises and a thought-leader in the wellness industry, this is an opportunity to make your mark and take your career to the next level.In this role, you will own the strategy, execution, and optimization of our performance marketing efforts across customer acquisition, retention and engagement funnels. You will work cross-functionally with leadership, operations, sales, creative, and external agency partners to ensure our marketing programs are measurable, scalable, and aligned with Degree Wellness brand standards. Your work will directly influence customer growth, franchisee success, and the continued expansion of the Degree Wellness system.This is an ideal role for someone who thrives at the intersection of data, creativity, and execution. A successful Performance Marketing Lead will be proactive, resourceful, analytical, and comfortable managing campaigns from strategy through reporting. You should be just as comfortable digging into conversion data and CAC as you are communicating this information to stakeholders. This position is perfect for a performance marketing professional who wants to take ownership of a growing brand's paid acquisition engine and play a meaningful role in scaling a national wellness franchise.ResponsibilitiesOwn and manage performance marketing strategy across paid search, paid social, display, retargeting, and other acquisition channelsDevelop, launch, and optimize campaigns designed to drive customer acquisition, membership growth, lead generation, and studio-level revenuePartner on lifecycle marketing initiatives to drive customer engagement and stickiness, including through organic social, email/SMS, mobile app and other mediaSupport new franchise studio openings with launch marketing plans, paid media campaigns, local awareness strategies, and performance reportingManage campaign budgets, pacing, forecasting, and optimization to improve CAC, ROAS, conversion rates, and overall marketing efficiencyPartner with internal teams and external agencies to develop high-performing creative, landing pages, offers, and campaign messagingCommunicate marketing strategies, tactics and rationale to stakeholdersBuild repeatable marketing playbooks and systems that can be used at franchise locationsTrack and report on campaign performance, funnel metrics, attribution, and growth KPIs for leadership and franchise stakeholdersIdentify opportunities to improve the customer acquisition funnel, including landing page conversion, lead nurture, booking flow, and offer strategyContinuously test new channels, audiences, creative concepts, offers, and messaging at corporate locations, in order to roll out to franchise locations to improve performance Ensure all marketing efforts are aligned with Degree Wellness brand standards and support a premium customer experienceRequired Qualifications4+ years of experience in performance marketing, growth marketing, paid media, or digital acquisitionHands-on experience managing paid media campaigns across platforms such as Meta Ads, Google Ads, TikTok, YouTube, or similar channelsStrong understanding of performance marketing metrics, including CAC, CPA, CPL, ROAS, conversion rate, LTV, and payback periodExperience managing paid media budgets and optimizing campaigns based on performance dataStrong analytical skills with the ability to translate data into clear insights and actionable recommendationsExperience with marketing analytics and reporting tools such as GA4, Looker Studio, HubSpot, Meta Ads Manager, Google Ads, or similar platformsAbility to work cross-functionally with creative, operations, sales, and external partnersHighly organized, detail-oriented, and able to manage multiple campaigns, markets, and priorities at onceStrong verbal and written communication skillsBachelor's degree or equivalent experience in Marketing, Business, Analytics, Communications, or a related fieldPreferred QualificationsExperience in franchise, multi-location, membership-based, wellness, fitness, beauty, hospitality, retail, or consumer services businessesDigital ad agency experienceExperience supporting local market launches, grand openings, or location-based customer acquisition campaignsExperience working with franchisees, operators, or local business ownersExperience with email/SMS marketing, engagement, and lifecycle marketingPassion for wellness, self-care, longevity, recovery, or fitnessSuccess in This Role Looks LikeYou are improving paid media efficiency while scaling customer acquisitionNew studio launches are supported with clear, repeatable marketing plansFranchise partners have visibility into marketing performance and local growth opportunitiesLeadership has clean, actionable reporting on marketing spend, results, and opportunitiesDegree Wellness has a stronger, more scalable performance marketing engine across all locations