Our client, an American multinational retailer of footwear and sportswear, is seeking a Manager of Partner Marketing to join their basketball programs team!
Location: NYC - hybrid
About this role:
Own full GTM development across basketball campaigns, key launches, and seasonal moments
Build marketing plans that connect product storytelling to the game of basketball and its communities
Lead platform thinking against key commercial priorities, ensuring integrated, differentiated across channels
Ensure programs drive both cultural credibility and commercial performance
Maintain a deep, authentic connection to basketball across all levels — NBA, grassroots, high
school, streetball, and community courts
Build activations that connect directly to the game (events, community touchpoints, player
moments)
Own and manage program budgets, ensuring efficient allocation of resources
Experience:
3–5+ years of experience in sports marketing, basketball marketing, or brand marketing
Deep, authentic connection to basketball — understanding of the game, culture, and community at all levels
Proven ability to lead and execute complex marketing programs end-to-end
Strong understanding of how to connect sport performance with cultural storytelling
Experience working cross-functionally and with agencies
Self-starter with strong ownership mentality and bias for action
Interested? Apply now!
Manager of Partner Marketing (New York)
Swoon · New York, NY, USA ·
- Job type:
- Seasonal