Senior Media Analyst

Senior Media Analyst
Our client, a growing performance media and analytics agency, is seeking a Senior Analyst, to support omnichannel measurement, reporting, and performance analysis across integrated media accounts. This role is ideal for someone with strong analytical and technical skills who enjoys transforming campaign data into actionable business insights.

Responsibilities

Develop and maintain measurement frameworks tied to client KPIs and business goals

Analyze and integrate data across digital, offline, CRM, and media platforms

Build dashboards and automate reporting using Looker Studio, Tableau, SQL, and GA4

Support forecasting, attribution, and Marketing Mix Modeling (MMM) initiatives

Lead A/B testing and optimization analysis across media campaigns

Translate complex data into client-ready insights and presentations

Maintain data governance, taxonomy consistency, and reporting accuracy

Partner with media, strategy, and analytics teams to improve campaign performance

Mentor junior analysts and support QA/process improvement initiatives

Requirements

2-5 years of analytics or media analytics experience, ideally within an agency environment

Strong experience with GA4, GTM, SQL, Looker Studio, Tableau, and dashboard automation

Experience working with media platforms such as Google Ads, Meta, DV360, and TikTok

Understanding of attribution, forecasting, MMM, and digital media KPIs

Strong analytical, communication, and problem-solving skills

Ability to turn complex datasets into clear, actionable insights

Additional Information

Hybrid opportunity based in New York City

Salary range: $75,000-$85,000 base salary

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