Activation Analytics Lead for In-Person Experiences

The British American Tobacco Group is looking for a Lead Manager Consumer Activation Analytics in Winston-Salem, NC. This role focuses on analytics and measurement for In-Person Activation (IPA) consumer engagements. Key responsibilities include developing performance measurement frameworks, engaging with cross-functional teams, and delivering actionable insights for marketing strategies.
Ideal candidates should possess strong analytical skills, excellent storytelling abilities, and experience in managing multi-channel marketing campaigns. This position offers a dynamic work environment with opportunities for growth and impact in a global company.

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