Director Head of External Communications

Business Overview:

The Marketing & Communications team oversees the protection, positioning, and promotion of BNP Paribas in the Americas for key stakeholders including employees, clients, and the broader market. The team is predominately focused on Corporate & Institutional Banking and works closely with CIB and Group communications teams for holistic coverage of marketing and communications across the bank. The components of the Marketing & Communications team include Strategy & Planning, Corporate Communications, Sponsorships & Philanthropy, and Business Line Marketing, Communications & Events. Corporate Communications includes both external and internal communications.

Candidate Success Factors:

Candidates are measured on the following four performance drivers, which will dictate how individual impact is considered on the Americas platform:
Results and Impact

Able to influence peers and team.
Demonstrates good judgement when making decisions of high complexity and impact.
Exercise appropriate autonomy in the execution and delivery of work.
Responsible for driving outcomes, which have meaningful effect on team or department.

Leadership and Collaboration:

Creates trust with colleagues.
Acts in leadership capacity for projects, processes, or programs.

Client, Customer and Stakeholder Focus:

Able to build relationships with a mix of colleagues and clients.
Interacts regularly with management and department leaders.
Demonstrates the ability to influence stakeholders at the team level.

Compliance Culture and Conduct:

Takes full responsibility for personal actions and demonstrates courage in facing problems and conflicts.
Perceived as a person of high moral character; upholds corporate values and displays high ethical standards.

Scope of Role:

The External Communications Lead drives the development and execution of BNPParibas's communications strategy across the Americas, positioning the bank as a trusted and visible market leader.The role secures highquality earned media coverage, creates and amplifies multichannel storytelling opportunities, and safeguards the brand's reputation by extending reach beyond traditional outlets.Through strategic media relations, partnership initiatives, and integrated channel management, the function enhances BNPParibas's public profile, supports business objectives, and protects the bank's reputation throughout the region. Protect and promote the image of the bank and its constituent businesses across all external communication channels.

This role reports to the Head of Corporate Communications.

Responsibilities:

External Communications:

Devise an external communications strategy and multi-channel media plans for the region and its underlying businesses and initiatives.
Work closely with external communications, media relations and social media counterparties in Group Comms and CIB to ensure Americas compliance with global media initiatives and requirements and careful management of crisis and issues
Other facets of the job include relaying information / news to senior management, crisis management, working closely with internal communications and finally oversight of Canadian and LatAm press.
Promote BNP Paribas in the media and across external platforms daily by sharing business results, research, insights, important transactions, appointments, other news etc.
Proactive and resourceful in sourcing news stories from the business lines, the bank and building and maintaining a network of journalists and social networks across varied channels to promote and sell these news stories.
Grow and expand earned social footprint across channels including but not limited to LinkedIn, podcasts and new media to meet needs and ensure success of the regional communication strategy and business objectives
Establish set of key KPIs to track efficacy of initiatives
Identify, pitch, and secure speaking opportunities for executives at industry conferences, podcasts, webinars, and roundtables to build the BNP Paribas brand.
Oversee media training for BNP Paribas executives, business managers, research teams economists and analysts
Coordinate media communications (interviews, press releases, awards pitches and media events) relating to BNP Paribas in North America and LatAm with local team members and agencies
Lead the identification, submission, and management of awards programs, including writing the pitch for key industry recognitions such as Euromoney
Educate employees and internal stakeholders on external media use and policy (all forms) and ensure compliance with regulations and ensure proper control frameworks are in place

Protect and promote the image of the bank and its constituent businesses across all external communication channels.

Manage and ensure compliance with all internal and external rules and regulations as they pertain to BNP Paribas and approved spokespeople
Act as a spokesperson for the BNP Paribas Group in the Americas as required
Develop relationships with key external communications representatives to promote recognition of BNP Paribas
Minimum Required Qualifications:

10(+) years of managing media relations teams, ideally in financial services
Excellent media relationships with strong network of traditional media contacts (e.g., Journalists) and additional multi-channel media opportunities (e.g., Podcasts).
Strong interpersonal skills including ability to negotiate and influence others, especially to ensure adherence to media policy of approved spokespeople an innovative and creative thinker
Crisis comms and issues management experience with proven sound judgement under pressure
Excellent understanding of Social Media strategy with proven experience of growth and engagement across all forms of earned media
Familiarity with varied communication platforms such as traditional media, digital and social media, podcasts, and industry events.
Able to:

Anticipate the impact of various situations and transactions and proactively handle them
Handle multiple projects simultaneously in a challenging environment
Network transversally across the organization as required and maintain high standards of professionalism in all dealings with team members and external clients

Excellent written and verbal communication skills
Effective teamwork and collaborative skills
Knowledge of the group's goals and strategy within the Americas
Management skills and the ability to nurture a team of media officers.

Preferred Qualifications:

10 + years of External Communications or Media Relations Experience in investment banking
Bachelor's degree in a related field
FINRA Registration:

Not Applicable
CFTC Swap Dealer Associated Person (if yes, NFA Swaps Proficiency Program is required):

Not Applicable
SEC Security-Based Swap Dealer Associated Person:

Not Applicable

While the description above describes our ideal candidate, we encourage applicants to apply even if they do not fully meet the complete list of qualifications noted.

The expected starting salary range for this position is between

$210,000

to $255,000

annually. The actual salary may vary based upon several factors including, but not limited to, relevant skills/experience, time in role, base salary of internal peers, prior performance, business line, and geographic/office location.

In addition, our comprehensive benefits package aims to support our employees in various aspects of their lives. From healthcare and wellness programs to retirement plans and childcare services, we prioritize the well-being and growth of our employees. Our benefits include medical, dental and vision coverage, a 401(k) Savings Plan, backup childcare, life, accident and disability insurance, mental health support and paid time off.

Additional details about our benefits offerings, inclusive of eligibility for a discretionary bonus, will be provided during the hiring process.

About BNP Paribas:

BNP Paribas is a leading bank in Europe with an international reach across the US, EMEA and APAC. It has a presence in 65 countries, with nearly 190,000 employees. The bank employs over 3,500 people in offices in the US across 10 states including New York, Jersey City, Chesterbrook, PA, San Francisco, Boston, Chicago, Denver, Miami, and Washington, DC. BNP Paribas has built a strong and diversified presence to support its client base. We continue to grow and strengthen our commitment to the US market through our Corporate & Institutional Banking activities. We are one of a few non-US banks to offer a full value chain for our clients, from trading to financing, and clearing and custody in the US with the international footprint and capacity to deliver both globally and locally. Leveraging the strength of our European roots, our network can support clients in virtually every region of the world, enabling more connectivity and efficiency wherever our clients conduct business. We take pride in our expertise and our ability to adapt while constantly looking ahead to create a more sustainable world.

As an international company with a global footprint, the unique cultures and viewpoints of our team members are an integral part of the fabric of BNP Paribas. We are a company with a purpose - to be a responsible and sustainable global leader. We aim to create an environment where our employees feel empowered to drive change, make an impact and be true to themselves. We employ talented individuals from a wide variety of backgrounds, locally and globally, and are inspired by our employees who help us in cultivating a diverse, equitable and inclusive workplace through initiatives such as our Diversity, Equity & Inclusion (DEI) Leadership Forum and Employee Resource Group (ERG) communities. We strive to be a workplace where all team members can grow and thrive and offer robust training, development, and mentoring opportunities to make that vision a reality. Our leaders are deeply committed to DEI and highly accessible to our employees, consistently soliciting feedback on how we can continue to support our employees to reach their highest potential.

BNP Paribas. The Bank for a Changing World - https://usa.bnpparibas/en/homepage/join-us/our-opportunities/

BNP Paribas is committed to providing a work environment that fosters diversity, inclusion, and equal employment opportunity without regard to race, color, gender, age, creed, sex, religion, national origin, disability (physical or mental), marital status, citizenship, ancestry, sexual orientation, gender identity and gender expression, or any other legally protected status.

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