Resnick & Louis P.C. is a dynamic and growing nationwide insurance defense law firm committed to excellence in client service and innovation in legal services delivery. We are seeking a strategic and execution-focused Director of Marketing to lead the firm’s marketing function, driving brand growth, client acquisition, and revenue-generating initiatives.
We cultivate a collaborative, inclusive, and performance-driven environment. This position will partner closely with firm leadership, attorneys, and sales team to build a sophisticated, data-driven marketing engine.
Position Overview
The Senior Marketing Manager will successfully manage and execute the Resnick & Louis’s full marketing ecosystem, including digital marketing, content strategy, lead generation, CRM/funnel management, customer segment strategy and brand positioning. This individual will be responsible for building and optimizing a scalable marketing funnel that drives measurable growth, enhances client engagement, and strengthens the firm’s national presence.
This role requires strategic leadership and hands-on execution, with a strong emphasis on analytics, ROI tracking, and aligning marketing initiatives with clear sales objectives. Role will report to VP of Sales & Marketing. This person must be a self-starter and have a commercial mindset with a strong understanding of financial metrics. The candidate must have strong experience across the full marketing stack AND experience in marketing legal services to the insurance defense industry.
Key Responsibilities
Marketing Strategy & Customer Engagement
- Develop and execute a comprehensive marketing strategy aligned with firm growth goals.
- Collaborate with sales to drive full-funnel marketing engine from awareness through conversion, using CRM systems (Salesforce) and lead tracking.
- Drive inbound and outbound marketing initiatives with clear performance metrics.
- Own customer segmentation strategy and implementation
Digital Marketing, Content Marketing & Lead Generation
- Oversee website strategy, UX, and conversion optimization
- Drive successful media campaigns (Google Ads, LinkedIn) and digital presence.
- Grow social media presence, execute SEO initiatives and manage marketing collateral
- Lead content strategy including articles, newsletters, and thought leadership.
Brand Development
- Establish and implement unique and consistent brand strategy
- Utilize branding to improve customer acquisition and attorney hiring
- Develop segmentation strategy to effectively map messaging and product to customer needs
Reputation Management, PR & Events
- Manage online reputation and attorney profiles.
- Coordinate PR initiatives and award submissions.
- Plan conferences, sponsorships, and client events.
Marketing Operations & Analytics
- Track performance using analytics and CRM data.
- Manage marketing budgets and ROI reporting.
- Oversee marketing technology and internal alignment.
Qualifications
- Bachelor’s degree ideally in business related field
- 7+ years of marketing experience, with leadership preferred.
- Experience in marketing legal services to insurance defense industry
- Strong experience with CRM, sales operations and digital marketing tools.
- Strong problem-solving skills, high bandwidth, and “agency”
- Based in Scottsdale / Phoenix with expectations of hybrid office / remote
Why Join Us
- Competitive compensation and benefits.
- Opportunity to lead marketing at a growing national firm.
-. Direct impact on firm growth and strategy.
How to Apply
Interested candidates should apply online or submit a resume and cover letter.
Amy Leff, Director of Recruiting
Phone: (602) 456-6358Email: aleff@rlattorneys.com