Social Media Manager

Who We Are
Celebrating over 38 years of service, The Balm In Gilead, Inc., a 501(c)(3) non-profit, non-governmental organization, develops educational and training programs specifically designed to establish sustainable, integrated systems of public health and faith principles, which helps to improve health outcomes of individuals living in urban, rural, and remote communities throughout the United States.

Founded by Dr. Pernessa C. Seele, The Balm In Gilead, Inc. was created to uplift and empower faith communities to become a beacon of light as health advocates in communities they serve. Under the leadership and direction of Dr. Seele, The Balm In Gilead has been recognized globally for its successful work with diverse faith institutions in implementing transformative health programming across six African Countries, the Caribbean and the United States. To learn more, visit www.BalmInGilead.org.

Position Overview
The Social Media Manager will be responsible for managing and growing The Balm In Gilead Inc.’s digital presence across multiple platforms, including YouTube, Facebook, Instagram, and LinkedIn. This role requires a highly creative and strategic individual who can produce engaging content, write compelling copy, and execute social media campaigns that align with brand messaging.

Key Responsibilities

Manage and maintain The Balm In Gilead, Inc.’s social media platforms: YouTube, Facebook, Instagram, and LinkedIn

Create, schedule, and publish engaging content across all platforms

Write clear, compelling, and on-brand copy for posts, captions, and video content

Design high-quality visuals using professional design software (Adobe Creative Cloud, Canva, etc.), including graphics, reels, carousels, and promotional materials

Record, edit, and produce short-form and long-form video content for social media

Develop strategy and manage a content calendar aligned with organizational goals

Monitor engagement, respond to comments/messages, and foster online community growth

Stay up to date with social media trends and platform updates to optimize performance

Qualifications

Bachelor’s degree in Marketing, Communications, or a related field

Minimum of 3 years of experience in social media management or digital marketing

Advanced proficiency in creating polished, branded graphics, presentations, and social media content using professional design tools (i.e. Adobe Creative Cloud, Canva, etc.)

Proven experience recording and editing video content for social media platforms

Strong copywriting and storytelling skills

Ability to manage multiple platforms and projects simultaneously

Position Details

Full-time contractor role

Residence in Richmond, VA or within a 50 mile radius of the Richmond Metropolitan area

Reports to Marketing & Communications Director

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