Redesign Content Strategist

Overview

Job Title:

Redesign Content Strategist
Location:

Brooklyn, NY
Job Type:

Contract
Work schedule: Hybrid 3 days onsite and 2 days remote
Normal business hours Monday through Friday, 35 hours/week (not including mandatory unpaid meal break after 6 hours of work).
Pay Rate:

$70 to $80 per hour
Job Description / Justification

Scope of Services
The Content Strategist is a creative professional who will help communicate complex NYC government concepts to a general audience. They have a background in information architecture, website content management, and detailed research and analysis. They are also a skilled copywriter with the ability to translate complex topics into plain language.
This position will report to the Lead Digital Strategist.
Tasks / Responsibilities

Create content requirements and outlines for guided experiences across nyc.gov
Write compelling plain language web copy for guided experiences in compliance with the NYC web content style guide
Interview subject matter experts from across NYC government to understand complex topics
Create and audit inventory of existing features and functions
Understand user behavior based on Google Analytics data
Conduct research into city laws, policies, and processes
Deliver high-quality content artifacts on strict deadlines
Conduct quality assurance and provide critical feedback on other content workstreams
Identify and track key performance indicators for content deliverables
Mandatory Skills / Experience

Note: Candidates who do not have mandatory skills will not be considered
At least 8 years of full-time experience in the role of content strategist, editorial strategist, information architect, or similar
Strong copywriting skills with a portfolio of past work
Experience writing to a style guide
Strong research skills
Strong interpersonal skills with experience organizing meetings and collaborating with stakeholders
Project management skills with the ability to self-manage tasks and complete work on a deadline
Basic Google Analytics skills: Be able to run reports on web traffic to inform content audits
Experience using user research to inform decision-making
Desirable Skills / Experience

The successful candidate should possess the following:
Bachelor’s degree in relevant fields (e.g., Journalism, Communications, Creative writing, Digital media)
Experience working in government, higher education, or non-profit organization
Experience writing in plain language and at a sub-7th grade reading level
Experience working in a modern content management system
Experience navigating complex approval workflows and incorporating feedback from legal, policy, and executive stakeholders
Background in New York City with understanding of how New Yorkers interact with city government

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