Marketing Coordinator – Email & Web

Marketing Coordinator – Email & Web
Seattle Boat Company is seeking a detail-oriented Marketing Coordinator to support email marketing and website management across our family of marine and lifestyle brands.

This role is ideal for a marketing professional who enjoys both creative and technical execution and is comfortable managing multiple projects in a fast-paced environment. The position focuses heavily on email campaign production, website updates, digital content management, and marketing coordination.

The ideal candidate is organized, dependable, time-sensitive, and highly detail-oriented, with a strong interest in outdoor and active lifestyle marketing.

Key Responsibilities
Email Marketing

Build, schedule, test, and deploy email marketing campaigns using HubSpot or similar ESP platforms

Manage and maintain the email marketing calendar

Coordinate campaign assets, audience lists, CTAs, and workflows

Draft, proofread, and format email content aligned with brand standards

Assist with audience segmentation and database organization

Execute A/B testing to improve engagement and conversion performance

Monitor campaign metrics including open rates, click-through rates, and conversions

Prepare regular performance reports and recommendations

Website Management & Digital Content

Maintain and update website content across multiple brand websites

Create and update landing pages, banners, forms, and promotional content

Upload and optimize images and digital assets

Conduct regular website QA for formatting issues, broken links, and content accuracy

Support basic SEO implementation including metadata, alt text, and on-page optimization

Ensure mobile responsiveness and overall user experience quality

Format, publish & distribute press releases and blog content using established templates and SEO/AEO guidelines

Additional Marketing Support

Assist with event marketing and promotional coordination

Support light social media scheduling and content updates

Collaborate with the marketing team on campaign execution and digital initiatives

Team Collaboration

Communicate proactively with leadership to ensure tasks stay on track and priorities remain clear

Coordinate with on-site and remote teams while staying aligned with the broader marketing department

Qualifications & Skills
Required

1–3 years of experience in email marketing, digital marketing, website management or related roles

Experience with HubSpot, Mailchimp, WordPress, Wix, Shopify, or similar platforms

Strong organizational skills with the ability to manage multiple tasks and deadlines

Strong independent writing, editing, and proofreading skills.

Ability to work independently within established systems and direction

Ability to manage deadlines and multiple projects simultaneously

Preferred / Nice to Have

Basic understanding of HTML/CSS is a plus

Passion for being outdoors and on the water

Experience boating

Working Style
This role prioritizes reliable execution and follow-through. While creativity is valued, success is measured by accuracy, timeliness, and consistency across marketing deliverables. Clear priorities, templates, and brand guidelines are provided.

Compensation

$24-$26/hr DOE

Why Join Seattle Boat Company
Seattle Boat Company is a growing, family‑owned business focused on creating exceptional experiences around boating and life on the water. Our brands span boat sales, marinas, service, watersports, and waterfront hospitality across the Pacific Northwest.

We offer a collaborative team environment, hands‑on experience across multiple brands, and the opportunity to work in an industry centered around the outdoors, recreation, and active lifestyle experiences.

Seattle Boat Company is an equal‑opportunity employer. Employment decisions are based on merit and business needs, and not on the basis of race, color, religion, citizenship, marital status, age, national origin, ancestry, physical or mental disability, medical condition, sexual orientation, veteran status, family care status, sex (which includes sexual harassment, gender harassment and harassment based on, pregnancy, childbirth, or related medical conditions) or any other basis protected by federal, state, or local law.

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