Social Media Manager SA

We are seeking a creative and strategic Social Media Manager to join our team. In this role, you will be responsible for developing, managing, and optimizing social media strategies that increase brand awareness, audience engagement, and online presence across multiple platforms.

The ideal candidate is passionate about digital trends, content creation, and community engagement. You will collaborate with internal teams to create compelling campaigns, monitor performance metrics, and ensure all social media efforts align with the company’s brand and marketing objectives.

This position requires strong communication skills, creativity, organization, and the ability to manage multiple projects in a fast-paced environment.

Key Responsibilities

Develop and execute social media strategies across platforms such as Instagram, Facebook, LinkedIn, TikTok, and X

Create, schedule, and publish engaging content including posts, stories, videos, and campaigns

Monitor social media channels and engage with followers, comments, and direct messages

Track and analyze social media performance metrics to optimize engagement and growth

Collaborate with marketing, design, and content teams to ensure brand consistency

Stay updated on social media trends, platform updates, and competitor activity

Manage paid social media campaigns and assist with audience targeting strategies

Create content calendars and maintain organized posting schedules

Support influencer collaborations, partnerships, and online community initiatives

Monitor brand reputation and respond appropriately to customer feedback or inquiries

Skills & Experience Required

Proven experience in Social Media Management, Digital Marketing, or a similar role

Strong understanding of major social media platforms and best practices

Excellent written and verbal communication skills

Experience with content creation, copywriting, and social media scheduling tools

Familiarity with analytics platforms such as Meta Business Suite, Google Analytics, or similar tools

Basic knowledge of graphic design or video editing tools such as Canva or Adobe Creative Suite is a plus

Strong organizational and time-management skills

Ability to analyze campaign performance and make data-driven decisions

Creative mindset with strong attention to detail

Ability to work independently and collaboratively within a team environment

Preferred Qualifications

Experience managing social media for brands, agencies, or growing businesses

Knowledge of paid advertising campaigns on Meta, LinkedIn, TikTok, or similar platforms

Experience with influencer marketing and community management

Bachelor’s degree in Marketing, Communications, Public Relations, or a related field preferred

Core Competencies

Creativity and innovation

Communication and relationship-building

Organization and multitasking

Adaptability and problem-solving

Analytical thinking and attention to detail

Accountability and collaboration

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