Local Event Producer & Promoter (freelance, commission only)

The Role
As a Freelance Local Producer, you’ll join a global network of entrepreneurial community builders and tastemakers, collaborating and learning from peers around the world while shaping the cultural landscape in your city.

This is an entrepreneurial, independent role designed for self-starters who want meaningful ownership over how Sofar shows up in their local community. The role encompasses event planning and curation, marketing and promotion, and event execution. You’ll be supported by Sofar’s Global Communities team and have access to training, resources, and opportunities to connect with other creators around the world.

Please note that this is a freelance, commission-based partnership, not a traditional employment role, offering flexibility and ownership in exchange for accountability and initiative. While the schedule is self-directed, much of the work naturally happens during evenings and weekends, when live events and community engagement come to life.

What you’ll do

Strengthen Sofar’s brand in your local community, promoting and selling tickets in your city with self-directed local marketing tactics

Create a vision to build and execute your city’s strategy – number of monthly shows, neighborhoods, show theme ideas, etc.

Lead curation and booking for experiences in your city with the highest-quality, diverse set of artists and venues, continuing to grow our networks, as needed.

Own the staffing and quality of shows in your local market, working to ensure magical experiences that are rooted in hospitality

Manage your city’s financial performance, ensuring financial success and health of every event

Build relationships with local businesses to drive sales of sponsorships and private events

Identify and build relationships with local organizations with like-minded audiences to build community, broaden our reach, and co‑promote shows

Collaborate with other local leaders to grow your city through diverse experiences that generate buzz and amplify Sofar’s brand awareness

Support Sofar’s Business Partnerships and Global Communities teams by ensuring high‑quality curation and seamless event operations for inbound partnership opportunities that elevate the Sofar brand

Who you are

You have deep connections to your local scene and play an active role in building community around it

You have 3–5 years of experience in live event curation, production, and promotions

You have experience selling event sponsorships or marketing activations, preferably in the live events or experiential marketing space

You’re confident pitching ideas and event concepts to potential sponsors and have a track record of closing partnership deals

You have a strong pulse on your city, the unique nature of each neighborhood, and where people like to spend their free time

You’re a natural connector and excel at building relationships with diverse community‑driven organizations, media partners, or local businesses that would add strategic and financial value to your vertical’s growth

You understand how to promote and build strategic alliances that will ultimately sell more tickets at our shows

You take pride in your work and approach every opportunity with professionalism and ownership, ensuring the best experience for artists, venues, partners, and guests

You have exceptional time management skills and are a clear communicator

You can work autonomously, but understand the importance of remaining connected to the broader organization

Additional Details
Some cities may already have active Producers or multiple roles available. You must be comfortable working alongside other Producers and collaborating as part of a shared market, particularly in larger cities with multiple neighborhoods or vertical expansion opportunities.

Autonomy and support: You will lead locally while accessing global resources, training, and support from the Sofar team.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

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