DIGITAL MEDIA EXECUTIVE (LEADER) - WIFR

Job Summary/Description
WIFR is seeking a motivated and enthusiastic Digital Sales Leader who will provide leadership by executing sales to achieve local sales goals in the Rockford and Northwest Chicago suburbs.

Duties/Responsibilities

Generate revenue for the station and meet monthly goals through effective outside sales techniques

Develop new business and create results for clients through creative and effective targeted campaigns

Research and build campaign solutions, including overall branding and creativity, and ensure campaign execution meets client expectations

Establish trusting relationships with clients, community, and Gray and meet all commitments with adequate preparation, delivery, and follow‑through

Grow your book of business in alignment with goals while identifying companies that are expanding, relocating, and hiring

Meet or exceed revenue targets for digital business primarily, including new and existing business and TV business, as well as corporate initiatives, and develop a strategy to support the achievement of goals

Grow share of clients’ advertising spend while increasing their overall spend

Support quality deliverables to drive client results

Support the collection of receivables

Build and enhance sales skills, to include effective storytelling, prospecting and relationship‑building, negotiation, closing

Develop capabilities to produce creative and effective campaigns

Qualifications/Requirements

Thorough knowledge of cross‑platform marketing solutions and sales methodologies

Comprehensive awareness of industry terminology and digital nuances

Moderately independent but will accept necessary guidance and welcome instruction and supervision as needed

Ability to work under pressure, meet tight deadlines, and manage competing priorities while maintaining composure

Aptitude for developing talent, helping others succeed, and generally enjoys leadership responsibilities and opportunities

Extremely strong verbal and written communication skills

High‑level proficiency with MS Office applications

Technology adept and competent

Passion for contributing to a sales team with a positive mindset

Superior business acumen related to new media, digital interactive initiatives, and social media required

Driven by practical results, opportunities to learn, and opportunities to assist others with intention

Understand that achieving goals is the expectation of the job

Effective relationship building, customer service, communication, and negotiation skills

Digital media sales experience preferred, and an excellent understanding of TV and media plans, advertising marketplace, and key competition

Ability to quickly recover from adversity

Ability to effectively communicate, build rapport, and relate well to all kinds of people

Professional appearance is a must

Ability to present to clients via video calls and be comfortable on video for meetings, both internal and external

Reliable transportation, must have a valid driver's license, and a good driving record

WIFR‑TV/Gray Media is a drug‑free company

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