Analyst, Paid Search

Analyst, Paid Search

Starcom is the world's first standalone media agency, a storied innovator that continues to lead the way for many of the world's best brands. Starcom has long been the professional birthplace and proving ground for marketing leaders CEOs, CMOs, sales leaders, and technology pioneers and we continue to drive the industry with peerless talent and relentless innovation. From the start, we've known that achieving growth for our clients requires understanding and connecting with real people where they live and work, in ways they value. In an AI era, we remain "Guided By Humanity," a phrase that describes our foundational belief that human expertise must remain in the driver's seat, supported by the best processes and technology. With our proprietary capabilities and Publicis Media's industry-leading resources and clout, we create ideas that move people and drive transformative business outcomes for brands.
Overview

The Analyst, Paid Search supports the development, execution, and optimization of paid search campaigns across major search platforms. This role is ideal for an analytically minded individual with strong attention to detail and a curiosity for how consumers use search throughout the decision journey. As an Analyst, you will work closely with Managers and Senior Analysts to execute campaigns, monitor performance, and apply optimizations that support client business objectives. This role emphasizes learning, hands‑on platform experience, and building a strong foundation in performance marketing.
Responsibilities

Gather research and insights to support new paid search campaign builds
Assist Managers in collecting and organizing data for media plan development
Prepare and process required documentation for campaign activation, including purchase authorizations and vendor approvals
Execute campaign trafficking for approved paid search plans across platforms
Monitor campaign budgets, pacing, and bids to ensure alignment with performance goals
Actively monitor campaign performance and the competitive landscape
Support ongoing optimization efforts, including bid adjustments, keyword refinement, and testing initiatives
Utilize bid management tools and platforms such as SA360, Google Ads and Microsoft Ads to build, optimize, QA, and report on campaigns
Analyze performance data directly from the platforms or from 3rd parties like SA360, GA4, Adobe, etc. to support reporting and contribute to performance insights
Maintain monthly billing and partner with client strategy and billing teams to resolve discrepancies
Learn and apply relevant tools for reporting, analytics, and competitive analysis, including bid management platforms, Google Trends, and internal tools
Leverage platform automation and AI‑enabled features (e.g., automated bidding, performance signals) to support efficient optimization while following established best practices
Work closely with Managers to prioritize tasks and manage workload effectively
Ensure timely and accurate delivery of all assigned work
Stay informed on search industry trends, new tools, and evolving ad formats
Complete required training programs and platform certifications
Build strong working relationships with internal teams and client partners
Qualifications

6+ months of experience supporting paid search campaign development, management, or optimization
Platform certification required (e.g., major search, social, retail media, or programmatic/DSP platforms)
Foundational understanding of paid search (PPC) and digital advertising principles
Proficiency in Microsoft Office Suite, including intermediate to advanced Excel skills
Strong analytical and mathematical skills with the ability to interpret performance data
High attention to detail with strong organizational and communication skills
Curious, motivated, and comfortable working both independently and within a team environment
Bachelor's degree preferred
Starcom is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

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