Marketing Manager, Sensor Solutions

Responsibilities
Digital & Developer Marketing

Execute multi‑channel digital campaigns (email, social, website optimization, SEO, SEM, paid media)

Optimize lead quality, analytics and reporting

Manage marketing emails, systems, and segmented audience lists

Enhance audience engagement within our developer community

Promote technical content via webinars, product launches, and forums

Partner Marketing Communications

Plan and execute co‑marketing activities with strategic ecosystem partners

Execute partner communication plans in coordination with product, PR, social, and event marketers

Manage partner marketing agreements and co‑branding commitments

Set objectives for partner co‑marketing, measuring, and reporting on results including leads and sales

Distributor & Channel Marketing

Execute global distributor marketing initiatives including featured product promotions and digital campaigns

Coordinate online training enablement and select regional marketing programs

Align channel programs with sales priorities and revenue objectives

Serve as primary marketing point‑of‑contact for program execution and reporting

Requirements

6‑8+ years of B2B marketing experience that includes semiconductor or related hardware industry experience

Strong hands‑on digital demand generation marketing experience, with examples in paid campaigns and marketing automation

Proficiency engaging with engineers, developers, and distributors on technical topics

Excellent communication skills, both written and verbal, with the ability to repurpose content

Examples of programs you’ve owned from plan through execution to measuring, optimizing, and reporting on results

Examples of proficiency with CRM, email marketing systems, lead management, and sales enablement

Solid project management and interpersonal skills; able to work effectively across teams and time zones

Proficiency with standard digital marketing and creative tools, as well as Microsoft Office

Strong work ethic, ownership, and attention to detail, with a results orientation

Ability to be onsite San Jose 2‑3 days a week (W/Th and every other Monday)

Occasional but minimal travel to partner meetings or industry events

Marketing degree strongly preferred

The starting annual base pay for this role is between USD $100,000.00 and $130,000.00 for San Jose, CA. The actual base is dependent upon many factors, such as training, transferable skills, work experience, business needs, and market demands. The base pay range is subject to change and may be modified in the future. The role is also eligible for variable bonus programs and benefits.

#J-18808-Ljbffr