New York, USA On-site Hearst Product Manager – Digital Audience Growth and Engag

Why Here?
Hearst Television owns and operates 35 television and two radio stations serving 27 media markets across 39 states, reaching over 22 million U.S. households. The company earns recognition for distinguished journalism, industry innovation, and community service. This role reports to the Director of Digital Growth Initiatives at the intersection of product, engineering, and editorial teams.

What Will You Do?
As a Product Manager – Digital Audience Growth and Engagement at Hearst, you will own the ideation, execution, and analysis of the growth experimentation roadmap to increase audience RFM value. You will identify friction points and develop features like personalized feeds and follow mechanics to boost engagement. Additionally, you will optimize user lifecycle flows, manage ESP configurations such as Braze, and analyze behavioral data for retention opportunities.

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