Bilingual Content Marketing Specialist

TRANZACT is a leading direct-to-consumer insurance services business, specializing in the distribution of Medicare Advantage, Medicare Supplement and Life & Supplemental insurance policies. Our focus is on leveraging our highly skilled team of over 3,000 professionals to deliver innovative solutions for our insurance carrier partners and provide consumers with a best-in-class experience.

We work with some of America’s largest insurance brands to attract, educate and connect with consumers. Our diverse team of analysts, writers, engineers, designers, business leads, data scientists and sales professionals all work together to create thoughtful, data-driven and effective marketing, technology, sales and servicing strategies. These efforts have resulted in TRANZACT earning recognition and winning awards from some of the biggest names in the industry.

When you become part of TRANZACT, you join a team of passionate people who push for excellence, follow through on commitments, and love to succeed together. Our culture rests on a simple principle – “Be Real” – that means being genuine, keeping your word, and having the courage to make tough decisions. Our “Be Real” values resonate and are meaningful to us. We are entrepreneurial, fast paced and empower our people. We know how to make things happen and know that our people are always the source of our success.

Position Summary
We’re seeking a bilingual Content Marketing Specialist with strong written and verbal communication skills to support our performance marketing efforts across the customer lifecycle. This role works closely with the Content Director, Creative Team, and internal marketing partners to develop clear, effective content in English and Spanish that supports business objectives, engages prospects, and nurtures existing customers. If you’re adaptable, collaborative, and comfortable working in a fast-paced, direct-to-consumer environment where data and performance guide content decisions, TRANZACT is the place to grow your career.

The responsibilities of the Bilingual Content Marketing Specialist include:

Work with the Content Director, Content Marketing Specialists, Creative Team, and internal marketing teams to develop content that supports the overall business strategy, including marketing to new prospects and nurturing existing customers throughout the lifetime of their policy.

Write marketing assets with clear, quantifiable calls to action in both English and Spanish, including website content, emails, search ads, YouTube and TV scripts, social ads, guides, webinars, and more.

Work with our Member Experience team to create content that nurtures new or existing members, helps them understand their current plan or upcoming plan changes, and ensures they have a quality customer experience.

Stay up to date with competitor marketing tactics, best practices, and current trends, and disseminate findings to the relevant teams.

Understand the consumer’s needs and develop effective communications that turn visitors into customers.

Ideate and pitch new content ideas to the Content Director, Content Marketing Specialists, and internal marketing teams across channels and verticals.

Communicate individual priorities, issues, and performance to the Content Director and Content Team regularly.

Partner with the Content Director to address all requests on scope and on time.

Utilize data to inform content direction, putting performance as the paramount priority.

Qualifications Include:

Bachelor's degree or equivalent experience in English, Journalism, Business, Marketing, or related fields.

Excellent verbal and written communication skills, interpersonal skills, and positive attitude.

3-5+ years of content development or marketing experience in a professional setting.

Ability to read and write and speak in Spanish and English is required.

Must work well with others, as well as independently.

Ability to adapt writing tone and style based on a particular brand or audience.

Moderate understanding of content management systems (CMS) and project management tools such as Umbraco, JIRA, Outlook and others.

Ability to hit tight due dates and be resourceful in a fast-paced environment.

Direct-to-consumer and performance marketing experience is preferred.

At TRANZACT we promote inclusion and job insertion without distinction based on disability, gender, orientation, gender identity and expression, place of origin or any other reason protected by national legislation. The company respects diversity and does not tolerate acts of discrimination in its processes.

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