Public Relations Account Executive

VVK PR + Creative is an independent, integrated communications agency with Detroit roots and national reach. We partner with mission-driven and growth-focused organizations to establish messaging clarity and turn it into credibility that strengthens alignment and drives meaningful progress.

Specializing in industries where communication is complex and trust is essential, we shape the story, develop the strategy and implement it across channels, platforms and experiences so our clients show up in the right places, connect with the right audiences and build momentum for impact and change.

About this Role
This is more than a job—it’s a chance to grow with a fast‑paced and growing agency, work alongside a passionate team, and make a real impact across Detroit, Michigan, and beyond. If you’ve got 3+ years of PR experience (agency experience strongly preferred) , a hunger for results, and a love for crafting compelling narratives, we want to meet you.

Salary Range : $50,000-$65,000

Key Responsibilities
Integrated Communications & Client Strategy

Support the development of integrated communication strategies that align with client goals, organizational priorities, and audience needs

Lead internal and client‑facing engagements with clarity, confidence, and sound judgment

Manage multiple workstreams with strong organization, follow‑through, and accountability

Media Relations (Earned Media Leadership)

Build and sustain strong relationships with reporters and editors while developing media plans that guide pitching, content and amplification

Proactively secure high‑quality earned coverage and prepare clients for interviews through clear messaging and training

Monitor media performance and assess coverage quality, relevance, and alignment with strategic objectives

Writing & Content Development

Write with clarity, purpose, and precision—including for accuracy, tone and consistency—to position clients as credible leaders in their sectors and communities

Develop a range of materials including press releases, media advisories, social copy, award entries, and case studies

Create and manage press kits and supporting materials such as executive bios, SME profiles, fact sheets, and impact reports

AI & Emerging Communications Tools

Demonstrate working proficiency

with AI‑enabled tools to support research, content development, message testing, media list building and reporting

Apply AI thoughtfully and ethically—as a support to strategy, creativity and productivity, not a replacement for judgment or relationships

Stay curious about emerging tools and contribute ideas for improving client outcomes and internal processes

We’re Looking For Someone Who Is or Has:

A strategic thinker who can utilize exemplary client relations skills, anticipate client needs and develop trust with internal and external teams as a counselor and contributor

Exceptional written and verbal communication skills with all levels of clients, team members and external contractors

A proven track record of high-quality media placements in a variety of outlets (print, broadcast and digital)

Strategic understanding of how paid, earned, shared and owned channels work together in an integrated strategy

Experience utilizing and managing PR news distribution platforms (Meltwater, Cision or the like); ability to skillfully research and build media target lists

Highly organized, detail driven team player who thrives in fast paced environments, elevates others’ work, and delivers consistently high‑quality output

Is motivated by meaningful work and believes communications can drive alignment, trust, and progress

Working at VVK PR+Creative

A positive and supportive team with opportunities for advancement to help all staff develop and grow

A flexible hybrid workplace with a 3‑day/week in‑office requirement in our Midtown Detroit location

A competitive salary with opportunities for merit bonuses and profit sharing

75% coverage of Health and 50% coverage of Dental and Vision insurance monthly premiums for employee and family

Long term disability, short term disability and life insurance

Parental leave

$650 annual professional development stipend (after 1 year of successful employment)

$50 monthly cell phone stipend

Optional 401K

Generous PTO including vacation, holidays and 5 days of paid sick leave (annually)

Additionally VVK “closes” the office between December 24 and January 1

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