Sr Designer, TV Creative Marketing

Sony Pictures Television Studios (SPTS) is one of the industry’s leading content providers, producing programming worldwide across genres and platforms. As the largest independent TV studio in the industry, SPTS produces 50+ shows each year including THE BOYS, PLURIBUS, SPIDER-NOIR, OUTLANDER, and PLATONIC. SPTS is part of the larger Sony Pictures Television (SPT) division. SPT is a Sony Pictures Entertainment Company, a subsidiary of Tokyo-based Sony Group Corporation.

Sony Pictures Television Studios (SPTS) is seeking a highly skilled and execution-oriented Senior Designer to support the studio’s growing franchise, creative marketing, and promotional design needs across scripted television properties. Reporting to the VP, Creative Director, this role is designed for a modern entertainment graphic designer with strong conceptual instincts, elevated taste level, and deep expertise creating campaign and franchise creative assets across social, digital, promotional, experiential, and partner-facing platforms. This is a highly hands-on role for a designer who can move quickly between creative problem-solving and high-level execution while maintaining strong visual consistency across campaigns and franchise initiatives.

The ideal candidate has experience operating in fast-paced entertainment or agency environments and understands how to create compelling visual work that supports premium television brands, audience engagement, and franchise growth. This role is not focused on long-form sales presentations or external style guide development, but rather on creating high-volume, high-quality entertainment marketing and franchise creative across multiple touchpoints.

Core Responsibilities

Concept and execute entertainment marketing creative across:

Social graphics and static social campaigns

AV graphic packages and motion-based social assets

Franchise logos and title treatments

Promotional merchandise concepts

Licensing and retail support graphics

Event graphics and environmental branding

Billboard and out-of-home adaptations

Streaming and platform promotional assets

Digital marketing assets

Internal creative presentations and franchise materials

Key art adaptations and campaign extensions

Create visually compelling graphic systems that support franchise identity, campaign consistency, and audience engagement

Design promotional and franchise creative that captures the tone, world, emotion, and visual identity of a series

Execute high-volume creative across multiple formats, aspect ratios, orientations, and platform specifications while maintaining strong design standards

Collaborate closely with creative leadership, franchise management, social teams, AV teams, production, and marketing stakeholders to bring campaigns and franchise initiatives to life

Work directly with creative leadership and stakeholders to interpret strategic direction into polished visual execution

Provide design support and direction to freelancers, vendors, illustrators, retouchers, and external production partners as needed

Manage and prepare final assets for delivery across print, digital, social, experiential, and AV workflows

Organize project files, maintain asset consistency, and ensure deliverables are technically accurate and production-ready

Stay current on entertainment marketing trends, platform-native creative behaviors, design aesthetics, typography, fan culture, and evolving social formats

Requirements

5-7 years of professional entertainment design experience within streaming, television, studios, agencies, or related creative environments

Strong portfolio demonstrating expertise in:

Entertainment key art systems

Social campaign graphics

Logo design and title treatments

Event/promotional graphics

Billboard and digital campaign creative

AV graphic packages

Merchandise/promotional design

Franchise/IP marketing creative

Expert-level graphic design and artwork execution skills with deep understanding of:

Typography

Composition

Layout

Color theory

Retouching

Image compositing

Visual storytelling

Strong understanding of entertainment marketing and how creative assets translate across social, streaming, franchise, licensing, promotional, and experiential ecosystems

Ability to generate multiple creative options quickly while maintaining a high level of polish and attention to detail

Ability to work independently and drive projects from concept through final execution with minimal oversight

Strong communication, collaboration, organization, and creative problem-solving skills

Ability to manage multiple simultaneous projects, timelines, priorities, and revisions in a fast-paced environment

Excellent production and asset preparation skills across digital, print, social, experiential, and AV formats

Proficient working knowledge of:

Adobe Creative Suite

Photoshop

Illustrator

InDesign

After Effects (preferred)

PowerPoint

Keynote

Strong understanding of social-first creative formats and platform-native design execution

Speed, agility, adaptability, and creative range are essential

Preferred Qualifications

Entertainment agency experience strongly preferred

Streaming campaign experience preferred

Experience supporting franchise/IP-driven entertainment campaigns

Familiarity with motion graphics, social video graphics, and AV finishing workflows preferred

Experience designing promotional merchandise, event graphics, environmental graphics, or experiential creative preferred

Passion for television, entertainment marketing, fandom culture, and emerging creative trends

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