Social Media Specialist

Overview
Are you a creative storyteller who lives and breathes social media? Capital Automotive is looking for a Social Media Specialist to elevate our online presence across all our dealership locations. If you love crafting engaging content, experimenting with trends, and connecting with audiences on platforms like Facebook, Instagram, LinkedIn, TikTok, and YouTube, we want to hear from you!

Responsibilities

Develop and manage content strategies for all Capital Automotive dealership locations

Create, capture, and edit professional and engaging photos and videos

Manage daily social media activity, including posting, monitoring, and engagement

Analyze social performance metrics and make recommendations for growth

Collaborate with marketing, sales, and service teams to highlight promotions, events, and brand stories

Stay up to date on social trends, platform updates, and best practices

Qualifications

Comfortable and creative with a camera—photography and video skills a must

Experience with major social platforms: Facebook, Instagram, LinkedIn, TikTok, YouTube

Strong written and visual communication skills; professional yet engaging style

Portfolio of previous work preferred but not required

Self-motivated, organized, and able to manage multiple dealership accounts

Benefits

Competitive salary with growth opportunities

Dynamic and supportive team environment

Access to tools, training, and resources to help you thrive

Fun, fast-paced automotive industry culture

Full range of health benefits, PTO, 401(k), employee discounts, and more!

Why Capital
Because great careers start with the right environment. Capital Auto Group is home to 1,500+ team members across 20 automotive and Powersports franchises. We’re family-owned, growth-focused, and committed to building careers — not just filling roles. Here, performance is rewarded, development is prioritized, and culture matters. You belong at Capital.

Capital Auto Group is an equal opportunity employer committed to diversity, inclusion, and a workplace where everyone can succeed.

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