Director of Database Marketing | Casino (Chicago)

My client, a fast-growing US gaming operator, is seeking a Director of Database Marketing to join their leadership team at a newly developed casino property.

This is a high-priority, business-critical hire supporting the transformation of a marketing function within a property currently operating in a temporary facility while a major permanent resort is under construction. The successful candidate will play a key role in shaping the long-term customer strategy ahead of full-scale operations.

This is an opportunity for a strategic database marketing leader to step into a highly visible role, working directly with executive leadership and influencing reinvestment, lifecycle marketing, and overall revenue performance.

Key Responsibilities
Own and lead the database marketing strategy, with a strong focus on reinvestment optimization and player lifecycle management
Develop and execute data-driven, targeted marketing campaigns across channels including Direct Mail, Email, SMS, and VIP programs
Oversee the end-to-end database marketing function, including segmentation, campaign execution, analytics, and performance optimization
Drive customer acquisition, retention, and loyalty strategies using advanced data insights
Manage and improve database integrity, usability, and campaign effectiveness
Lead campaign analysis, including ROI, player value, and revenue trends, making recommendations to senior leadership
Produce executive-level reporting, forecasting models, and performance insights
Collaborate cross-functionally with Marketing, IT, and senior leadership to align strategies
Oversee budgeting, reinvestment strategy, and financial planning for database marketing initiatives
Build, mentor, and lead a high-performing team (Manager, Specialist, Analyst)

Candidate Profile
Proven experience as a strategic database marketing leader, not just execution-focused
Strong expertise in player reinvestment strategy and lifecycle marketing
Demonstrated experience managing marketing budgets and driving ROI
Background in casino gaming, loyalty marketing, or data-driven environments
Exposure to online gaming (iGaming) or digital-first environments is highly desirable, bringing more advanced segmentation and personalization approaches
Experience supporting new property openings or major business transformations is a plus

Requirements
5+ years’ experience in casino database marketing, CRM, or gaming analytics
Strong technical skills including SQL and database querying
Experience in campaign analytics, reporting, and customer segmentation
Proven ability in forecasting, budgeting, and performance modeling
Strong leadership, communication, and stakeholder management skills
Bachelor’s degree in Marketing, Business, Analytics, Computer Science, or a related field

Why Apply?
Join at a pivotal stage of property development and expansion
Take ownership of a critical, high-visibility marketing function
Work directly with senior leadership to shape customer and revenue strategy
Opportunity to build and evolve a best-in-class database marketing function
Strong Base + Bonus & Relocation Package