VP of Marketing / Demand Generation
Location: Pleasant Grove, UT — Onsite
Our client is seeking a VP of Marketing / Demand Generation to join their executive leadership team at a rapidly growing SaaS company based in Utah County. This is an onsite leadership opportunity for a proven B2B SaaS marketing executive who knows how to build scalable pipeline generation engines and drive measurable revenue growth.
Are you a data-driven demand generation leader who thrives in fast-paced environments? Do you have deep expertise across digital marketing channels and a track record of building high-performing marketing teams? Are you excited by the opportunity to own marketing strategy while still staying close to execution? If yes, this may be the perfect VP of Marketing / Demand Generation position for you. Keep scrolling to see what this company has to offer.
The Perks!
- Compensation: $200,000 base salary + $100,000 variable compensation
- Benefits: Health, dental, vision, life & disability insurance, 401(k), generous PTO
- Onsite Perks: On-site gym, stocked breakroom, easy freeway access
- Culture: Fast-paced, execution-driven environment with strong growth momentum
A Day in the Life of the VP of Marketing / Demand Generation
In this executive leadership role, you’ll own the entire demand generation engine, from brand awareness and lead acquisition through pipeline creation and revenue contribution. You’ll work cross-functionally with Sales, Product, Customer Success, and executive leadership to drive aggressive company growth goals while building scalable marketing systems that produce measurable business impact.
Responsibilities include:
- Developing and executing a comprehensive demand generation strategy focused on pipeline and revenue growth
- Leading digital marketing initiatives across paid search, paid social, SEO, email marketing, content marketing, and marketing automation
- Managing and mentoring a high-performing marketing team across demand generation, content, and marketing operations
- Building and optimizing full-funnel marketing programs that generate qualified leads and accelerate sales cycles
- Partnering closely with Sales leadership to align pipeline goals, lead quality metrics, and revenue targets
- Owning marketing attribution, forecasting, analytics, and performance reporting
- Managing CRM and marketing automation systems including Salesforce, HubSpot, or equivalent platforms
- Collaborating with Product and Customer Success teams on go-to-market initiatives and positioning strategies
- Participating in executive leadership planning and company-wide growth initiatives
- Continuously testing, optimizing, and scaling successful campaigns and programs
Requirements and Qualifications:
- 10+ years of demand generation experience within B2B SaaS or software environments
- Expert-level knowledge of digital marketing including paid media, SEO, email marketing, content strategy, and automation
- Proven success building pipeline and driving revenue contribution through marketing initiatives
- Experience leading and developing marketing teams within mid-size software organizations
- Strong expertise with CRM and marketing automation platforms
- Strong collaboration experience with Sales leadership on pipeline and revenue goals
About the Hiring Company:
Our client is a rapidly growing mid-size SaaS organization headquartered in Utah County. The company is scaling quickly, investing heavily in innovation, and building out its executive leadership team to support ambitious revenue growth goals. Marketing plays a central role in the company’s long-term strategy, making this a high-impact opportunity for the right leader.
Come Join Our Marketing Team!
Start by filling out this 3-minute, mobile-friendly application here. We look forward to hearing from you!