Copywriter (Email Marketing & Campaigns)

Copywriter (Email Marketing & Campaigns) Remote

Location: Remote (U.S.)
Duration: Contract (3month Parental Leave Coverage – potential for extension)
Pay Rate: $45–$55/hr
Schedule: Full-time, Monday–Friday
**Please note prior to applying**: This role requires 3-7 yrs as a strong writer first who can take a structured brief and independently produce compelling, conversion-focused marketing copy with minimal direction. Must have experience writing for longer decision-making cycles / buyer journeys (e.g., financial services, real estate, higher education, SaaS subscriptions, or similar).
About the Company
Founded in 2012 by two Stanford University professors, our client's mission is to provide anyone, anywhere access to world-class learning. Today, the company is a leading global online learning platform serving millions of learners and thousands of institutions worldwide.
About the Role
Our client is seeking a Copywriter / Email Marketing Specialist to support the Degrees Marketing team during a parental leave coverage assignment.
This role is primarily focused on high-quality copywriting for structured, pre-defined marketing campaigns supporting online degree programs. The emphasis is on translating complex program messaging into clear, persuasive, learner-focused copy that supports consideration and enrollment over a longer decision-making cycle. The ideal candidate is a strong writer first - someone who can take a structured brief and independently produce compelling marketing copy with minimal direction. This is not a highly conceptual creative role; campaigns are largely pre-planned, and success depends on execution, clarity, and messaging quality.
Key Responsibilities
Write clear, engaging conversion-focused copy for email campaigns, landing pages, paid media, in-platform messaging, and other digital marketing assets
Support email marketing campaigns including nurture journeys, promotional messaging, and learner communications
Translate structured campaign briefs and product positioning (UVPs) into compelling marketing copy
Simplify complex information such as degree programs, admissions requirements, affordability, and career outcomes into clear, persuasive messaging
Ensure copy aligns with brand voice, compliance standards, and higher education messaging guidelines
Collaborate with marketing managers and cross-functional teams to support campaign execution
Manage multiple assignments simultaneously in a fast-paced, deadline-driven environment
Edit and proofread copy for grammar, clarity, accuracy, and consistency
Support campaign updates and revisions based on stakeholder feedback
Required Qualifications
3–8 years of experience writing email marketing copy and lifecycle
urture campaigns with a focus on conversion-driven messaging
Must have prior experience writing for a longer decision-making cycle/buyer journey for products/services (e.g., financial services, real estate, higher education, SaaS subscriptions, or similar)
Must have experience with CRM/email tools such as Braze or Marketo (Preferably Braze)
Strong experience writing email campaigns and lifecycle
urture messaging (subject lines, CTAs, conversion copy)
Must be a strong writer first — someone who can take a structured brief and independently produce compelling marketing copy with minimal direction
Ability to take structured briefs and independently produce polished, ready-to-use copy with minimal oversight
Strong ability to translate product messaging into clear, persuasive marketing language
Strong industry knowledge of long product cycles.
Excellent writing, editing, and proofreading skills
Experience to meet deadlines and deadlines independently, keep track, and follow-up as needed
Comfortable working in a highly structured, execution-focused environment
Proficiency with Google Workspace (Docs, Sheets, Slides)
Bonus Qualifications
Experience in higher education, edtech, online learning, or university marketing campaigns
Experience supporting lifecycle marketing or nurture campaign strategy
Experience with A/B testing or performance-driven messaging optimization
Experience working for global audiences and different learner segments
Experience working in fast-paced marketing teams with multiple stakeholders
Strong ability to simplify complex product/program information into clear messaging
Experience in B2C/B2B SaaS, subscription, or digital product marketing
Additional Information
This role supports the Degrees Marketing team as parental leave coverage
Campaigns are structured and pre-planned — strong execution and writing ability are key
Strong copywriting ability is more important than deep CRM tool expertise
Ideal candidates are self-sufficient writers who can execute quickly and independently
Must be comfortable working in a fast-paced, high-volume marketing environment
TCWGlobal is an equal opportunity employer. We do not discriminate based on age, ethnicity, gender, nationality, religious belief, or sexual orientation.
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