Contract - Social Media Contractor

Caraway is seeking a Social Media Contractor (Parental Leave Coverage) to support the execution and reporting of our social media program during a defined parental leave coverage period.

This engagement will focus on the operational execution and performance tracking of Caraway's social media channels, ensuring content is published accurately, reporting is maintained, and performance insights are surfaced to the internal team. This role requires strong platform fluency, attention to detail, and the ability to apply judgment within established systems and processes.

This is a project-based, temporary engagement focused on supporting existing social workflows. This role requires strong platform fluency, attention to detail, and the ability to apply judgment within established systems and processes. While Caraway's internal Social team will continue to lead strategy, creative development, and community engagement, this contractor will focus on executional support, reporting, and system maintenance.
Engagement Scope & Key Deliverables
Social Publishing & Execution

Execute social media publishing based on a pre-defined content calendar provided by the Caraway team
Utilize Nectar to schedule and publish content across social platforms (Instagram, TikTok, YouTube, Pinterest, etc.)
Repurpose existing content for secondary channels (e.g., Pinterest), ensuring platform-specific formatting and optimization
Ensure accuracy, timing, and quality control of all scheduled content
Upload and organize social assets across platforms, including short-form video distribution
Support execution of operational initiatives such as giveaways and gifting programs as needed
Maintain quality control across captions, tagging, links, and publishing cadence
Reporting & Performance Tracking
Produce weekly and monthly social performance reports using Nectar and existing templates
Track and compile key metrics including reach, engagement, follower growth, and content performance
Maintain reporting dashboards and ensure data accuracy
Provide summary insights highlighting notable performance trends and content learnings
Support competitive benchmarking and industry tracking
Trend & Conversation Monitoring
Monitor social platforms for relevant trends, conversations, and cultural moments
Identify and share timely observations and opportunities that go beyond surface-level metrics, and identify meaningful patterns or shifts
Track competitor activity and notable shifts in the social landscape
Systems & Data Management
Utilize existing social media management and analytics tools (e.g., Nectar)
Maintain tagging, categorization, and tracking systems within reporting platforms
Maintain brand social asset organization in AIR
Ensure consistent organization and documentation of social content and performance data
Support upkeep of social analytics workflows and dashboards
Operational Support
Maintain day-to-day operational workflows that support social publishing and reporting
Track and update manual metrics such as follower counts and benchmarks
Assist with executional needs tied to campaigns, launches, and social initiatives
Experience & Capabilities
1-3 years of experience in social media execution, content operations, or digital marketing
Hands on experience with social media analytics and reporting tools (Nectar, Dash Hudson, Emplifi, or similar)
Familiarity with native social platform analytics
Strong working knowledge of Instagram, TikTok, YouTube, Pinterest, and emerging social platforms
Comfort working in reporting dashboards, spreadsheets, and analytics tools
High attention to detail and ability to manage repeatable workflows with consistency

Contract Type: Fixed-term independent consulting engagement (4 months, with possibility for conversion) Classification: Non-employee, Independent Contractor (1099 Contract Engagement). The engagement does not constitute employment with the organization. Expected start May 18th, 2026. Compensation: $25 - $30 per hour, based on experience, structured as a professional services fee under an independent contractor / consulting agreement (not as salary). The independent contractor will be responsible for their own taxes, insurances and benefits.