Senior Vice President, Marketing

Senior Vice President, Marketing

Become a Part of the NPT Team

National Philanthropic Trust is a public charity dedicated to providing philanthropic expertise to donors, foundations, and financial institutions, enabling them to realize their philanthropic aspirations. NPT was founded in 1996. Since that time, we have raised more than $80.2 billion in charitable contributions and currently manage $57.1 billion in charitable assets. We have made more than 930,000 grants totaling more than $37.7 billion to charities all over the world. We rank among the largest grantmaking institutions in the United States.

Our mission is to increase philanthropy in society. To that end, our experienced staff of philanthropic professionals are fully prepared to help you establish and administer your donor-advised fund. NPT is led by a Board of Trustees composed of nationally known experts in philanthropy and
business.

At National Philanthropic Trust, we foster a welcoming environment for all.People are valued and respected for who they are-with opportunities to bring theirentrepreneurial spirit andtalents to increase giving around the world. We have an inclusive, supportive, collaborative culture that makes National Philanthropic Trust one of the most rewarding places to work.

Position Summary

The Senior Vice President, Marketing is the strategic leader responsible for NPT's marketing vision, brand positioning, and go-to-market execution across advisor, enterprise, premier, and family office client segments.

This role oversees the full marketing function-enterprise brand strategy, demand generation, product marketing, digital strategy, and marketing enablement-while partnering closely with Growth, Product, Family Office, Legal, Development, and Philanthropic Solutions teams.

As a senior leader within the organization, the SVP will evolve and scale the Marketing organization to drive impact, strengthen cross-functional execution, and position NPT as a leader in the donor-advised fund and philanthropic advisory space.

What You'll Lead

Strategic Marketing Leadership
Define and execute enterprise-wide marketing strategy aligned to growth and fundraising goals
Translate strategy into integrated, actionable go-to-market campaigns
Partner with executive leadership to align marketing with product and client priorities

Brand & Market Positioning Lead NPT's brand strategy, identity, and market positioning
Ensure consistent messaging across all channels and client touchpoints
Evolve brand to support expansion into new markets and offerings

Demand Generation & Growth Lead the demand and engagement strategy across prioritized client segments
Drive integrated campaigns to increase awareness, acquisition, and retention
Establish KPIs, dashboards, and ROI measurement frameworks

Product & Solutions Marketing Lead positioning and go-to-market strategy for products and solutions
Translate complex offerings into compelling value propositions
Support product launches and lifecycle marketing initiatives

Digital & Marketing Operations Oversee website, SEO/SEM, email, content, and marketing automation
Build scalable systems, processes, and analytics capabilities
Use data and insights to optimize performance

Marketing Enablement Equip Growth and relationship teams with tools and content to engage clients and partners
Align materials with client segments and sales strategies

Organizational Leadership Build and lead a high-performing marketing team
Define structure, accountability, and operating model
Manage budget, vendors, and resource allocation

Location & Compensation Location: Conshohocken, PA (Hybrid)
Schedule: Onsite Tuesday-Thursday; remote Monday & Friday
Base Salary: $200,000 - $245,000
Bonus: 33% annual discretionary bonus

What You Bring 15+ years of marketing leadership experience (financial services, fintech, or related)
Proven success in driving growth through integrated marketing and demand generation
Experience with advisor networks and partner-led growth models
Strong background in product or solutions marketing, including technologyenabled and SaaS businesses
Expertise in marketing technology, CRM systems, and analytics
Demonstrated ability to build and scale high-performing teams
Executive presence with strong cross-functional influence
Bachelor's degree required; MBA or advanced degree preferred

How Success is Measured Enterprise growth and pipeline performance
Brand strength and market positioning
Campaign effectiveness and marketing ROI
Conversion across the client lifecycle
Speed and impact of go-to-market execution
Team performance and organizational effectiveness

Join NPT
Help shape the future of philanthropy by building a modern, data-driven, and growth-oriented marketing function at a mission-driven organization.

Apply or learn more today.