Marketing Coordinator

Dynamic Transit Co. is a family-owned transportation company operating since 1987. We specialize in truckload, refrigerated, hazardous materials, and high-value freight transportation across the lower 48 states. Our primary freight lanes include the Pacific Northwest, Mountain States, Southwest, Greater Midwest, and Northeast. With over 300 power units and 600 trailers, our modern fleet includes Peterbilt tractors with Cummins engines and Great Dane trailers, equipped with advanced satellite tracking and temperature monitoring technology.

The Marketing Coordinator position is responsible for coordinating recruiting and marketing activities throughout the organization and to support the rest of the recruiting and marketing team. Recruitment marketing is at the front‑end of the recruiting process, and the Marketing Coordinator works hand‑in‑hand with teammates to communicate the employer value proposition, promote the company through various marketing and advertising channels, coordinate local and national recruiting plans, coordinate marketing communications, organize, develop and execute marketing assets and activities, create reports to measure success of marketing activities, as well as contribute new, creative marketing ideas. Plays a critical role in ensuring the company’s brand is developed and portrayed positively and accurately in a competitive market to ensure recruiting success in meeting organizational goals. Primary location is in Granite City, IL while there is a secondary location in Hazelwood, MO.

Essential Job Functions

Develops and maintains internal relationships with recruiters and internal staff, specifically to partner on growing the company size and improving quality of hires

Assist with creating the employer brand, building brand awareness, and ensuring a positive experience with the company

Assist with the development and execution of marketing, advertising and recruiting strategies

Promote the company through various marketing and advertising channels and events

Engage audiences through social channels by creating, curating and posting content

Create content to execute content marketing strategies and social media marketing strategies that illuminate our brand

Communicate and respond to followers who engage with our owned assets and other outside channels

Manage website content updates and assist with website projects to keep the company’s digital presence modern and up-to-date

Assist with optimizing channel and advertising spend

Coordinate communications internally and with outside vendor relationships

Provides regular market information from external sources to management

Analyzes data for marketing metrics and reporting

Networks with industry contacts, association memberships, trade groups, and employees

Provides on‑going support to employees as a member of the Recruiting and Marketing team

Non‑Essential Job Functions

Participates in proactive team efforts to achieve departmental and company goals

Adopts positive values in personal work behaviors, decision making, contributions and interpersonal interactions

Job Description/Review

Contributes to a positive work environment by demonstrating cultural expectations and influencing others

Perform other duties as assigned

Required Knowledge and Skills

Knowledge and understanding of transportation and trucking, specifically as it relates to recruiting but also general knowledge of the operation

Extensive knowledge and understanding of social media marketing and social media best practices

Knowledge and understanding of digital marketing

Knowledge of HR processes, industry trends, standards, and best practices

Extensive knowledge and understanding of current business acumen

Required Education and Experience

Bachelor’s Degree or equivalent education and work experience

3 to 5 years of marketing experience required

Demonstrated experience in social networking, internet mining and social media mediums

Demonstrated experience researching information, problem solving, and making solid business decisions

Demonstrated experience reporting, analyzing, interpreting, and critical thinking

Demonstrated experience producing accurate and detailed work on multiple projects under time pressure

Demonstrated experience communicating with all levels of management

Demonstrated experience effectively managing relationships with internal and external partners

Demonstrated experience working in a fast paced and changing environment

Demonstrated experience with MS Office software products

Demonstrated experience with attention to detail, written and oral communication, multi‑tasking, and working in a team atmosphere adhering to deadlines, guidelines and following direction

Physical Environment

This position is an office position only

Normal office environment

Expectation is to be in the office during normal office hours

Local travel may be required for company or career‑related meetings, programs, and/or events. Occasional overnight travel (up to 2%) may also be required.

Reasonable Accommodations
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.

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