Public Relations Coordinator

Company Overview
Sarah Gargano Communications is a global lifestyle communications company specializing in public relations branding, strategy, marketing, events, social media, image, promotion and education of the luxury sector. Brands represented by industry include beauty, fashion, jewelry, home & décor, interior design, architecture, art, travel, hospitality, automotive, technology and charitable.

Mission
To promote, celebrate and educate the spirit and passion of luxury brands and craftsmanship worldwide.

Job Description
Sarah Gargano Communications is seeking a dynamic PR Coordinator. The candidate must possess a powerful and up-to-date knowledge of the luxury industry as well as a passion for the beauty, fashion, design, art and luxury worlds. Must have strong organizational and presentation skills, professional, well-spoken, a great writer and engaging with clients. The candidate should also possess compelling and relevant social media skills and digital strategies. The PR Coordinator should be hungry, show initiative/ideas and be eager to excel and help grow the SGC agency. Must be excited to wear many hats and work in a fun, fast-paced, intimate and diverse, luxury environment. Positive attitude a must!

Responsibilities

The PR Coordinator will be responsible for assisting the agency’s luxury clients through activities: writing press releases, distribution, pitching the media to secure placements, editor follow-up, deskside appointments, working on influencer campaigns and executing events (digital and in-person) and press launches.

The PR Coordinator is responsible for overseeing the building and maintaining of press lists, influencer lists, stylist lists, and other key media lists. The position will ensure that lists are kept up-to-date on a regular basis.

The PR Coordinator will create and develop relationships with editors from the press and media.

The candidate will manage the agency’s social media accounts by creating monthly calendars of content and posting schedules. The position will also create, execute and oversee strategy for SGC clients that desire such services from the agency.

Knowledge of Microsoft Word, Powerpoint, Excel and Cision.

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