Senior Content & Brand Strategist

Overit | Albany, NY (Hybrid)

Overit is looking for a

Senior Content & Brand Strategist

who thrives at the intersection of strategy, storytelling, and creative execution.

This role is for someone who can think big-picture about brands while also rolling up their sleeves to create compelling content that moves people to act. You’ll help shape campaigns from concept to execution, guiding messaging, positioning, and content strategies across a wide range of industries and platforms.

You’ll collaborate closely with strategists, designers, account managers, SEO specialists, and media teams to build integrated campaigns that connect with audiences in meaningful ways.

If you love developing ideas, pitching them confidently, and bringing them to life through exceptional content and brand thinking, we’d love to talk.

What You’ll Do

Lead brand and content strategy for a diverse portfolio of clients

Develop messaging frameworks, brand narratives, and campaign concepts

Create and oversee content across channels, including:

Website copy

Blog content

Email campaigns

Video/scriptwriting

Long-form content

Outdoor/billboard copy

Sales materials

Thought leadership

Collaborate with creative, strategy, SEO, media, and client services teams to build integrated campaigns

Present ideas, strategies, and creative concepts directly to clients

Participate in pitches, proposals, and strategic planning initiatives

Help brands define who they are, who they’re speaking to, and how to communicate effectively

Identify growth opportunities and strategic recommendations for clients

Ensure content aligns with brand voice, business goals, and performance objectives

Stay current on trends in branding, content marketing, AI-enhanced search, and digital storytelling

You’re Probably a Fit If You…

Have 6+ years of experience in content strategy, copywriting, brand strategy, or related fields

Have agency experience and enjoy fast-paced, collaborative environments

Are an exceptional writer and editor with a strong portfolio

Understand how content supports SEO, user experience, and conversion goals

Can shift between strategic thinking and hands-on execution

Love storytelling and building brands that resonate emotionally

Are comfortable presenting ideas and defending creative decisions

Enjoy learning new industries and becoming a subject matter expert

Think critically, creatively, and strategically

Are organized, proactive, and collaborative

Have experience building or refining content processes and workflows

Bonus Points

Experience with AI-assisted content workflows and marketing tools

Experience conducting brand workshops or messaging exercises

Familiarity with paid media and multichannel campaign development

Video scripting or podcast/content production experience

Benefits

401(k) with company contribution

Health, dental, vision, and life insurance

Paid time off

Professional development and learning opportunities

Team lunches, outings, and events

Flexible, collaborative, creative work environment

Coworkers you’ll actually enjoy being around

To Apply
Please send:

Resume

Cover letter

Writing samples and/or portfolio pieces you’re proud of

We want to see how you think, write, and tell stories

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