Content Writing Specialist

Content Writing Specialist

Greater Delhi Area
About The Content Writing Specialist Role:

WIN is looking for a Content Writing Specialist to join our growing team in India. We are looking for someone who can create clear, engaging, and high-impact content across digital platforms while understanding how modern AI tools can accelerate content creation, research, and ideation workflows.
This role requires a strong understanding of writing for US-based product companies, the ability to simplify complex ideas into compelling narratives, and a deep curiosity for new-age AI-assisted content workflows.
You will work closely with marketing, product, design, and leadership teams to create content that drives engagement, brand positioning, customer education, and business growth.
Key Responsibilities:

Create high-quality content for websites, blogs, product pages, case studies, email campaigns, social media, and marketing materials
Write compelling and audience-focused content tailored for US-based product and SaaS audiences
Collaborate with cross-functional teams including product, marketing, design, and leadership
Use AI-powered tools to accelerate research, ideation, drafting, optimization, and content workflows
Translate complex product, business, and technical concepts into clear and engaging content
Ensure consistency in brand tone, messaging, and communication across platforms
Conduct content research, competitor analysis, and trend tracking to improve content effectiveness
Optimize content for engagement, readability, and SEO best practices
Continuously experiment with modern content formats, storytelling approaches, and AI-assisted workflows
Manage multiple content projects while maintaining quality and attention to detail
Required Qualifications:

4–5 years of experience in content writing, copywriting, or content marketing for US-based product or SaaS companies
Exceptional written and verbal communication skills in English
Strong understanding of digital content, storytelling, and audience engagement
Experience using AI tools for content creation, research, editing, or workflow optimization
Familiarity with SEO principles and content performance metrics
Ability to simplify complex ideas into concise and compelling narratives
Strong research, editing, and proofreading skills
Ability to work in fast-paced, cross-functional environments
Ownership mindset with strong attention to detail and execution quality
Good To Have:

Experience writing for B2B SaaS or technology products
Familiarity with AI content tools such as ChatGPT, Jasper, Claude, Grammarly AI, or similar platforms
Experience with content strategy, thought leadership, or product storytelling
Understanding of AI-driven content workflows and automation tools
Why Join Us?

High-energy team enthusiastic about disrupting a massive industry
Highly inclusive and collaborative culture built on mutual respect
Focus on core values, initiative, leadership, and adaptability
Strong emphasis on personal and professional development
Opportunity to build AI-first products that create real business leverage
Flexibility to work remotely
About Win:

Founded in 1993, WIN is a highly innovative Proptech company, building new disruptive software platforms and products for the massive real estate industry. We have the stability and brand recognition as a 30-year-old company along with the curiosity and energy of a start-up. We are an Entrepreneur 500 company, Entrepreneur Fastest Growing company, and recognized as the Most Innovative Home Services Company.
Our Culture:

At WIN, we thrive in a collaborative, performance-driven environment fueled by curiosity and impact. We believe in results, teamwork, and celebrating milestones—big and small.