Paid Ads Specialist Job at Gaia, Inc. in Louisville

Overview

As Digital Ads Specialist, you will be responsible for leading the day-to-day growth on video ad spend (YouTube) and building a robust strategy to maximize growth, while maximizing efficiency. You will be part of an innovative and fast-moving growth team with the opportunity to make an immediate impact towards the success of Gaia. This integral position to company performance and culture will exemplify Gaia’s internal culture both externally and internally. The ideal candidate will lead by example in demonstrating the values of humility, integrity, collaboration, curiosity, nimble execution, and responsible ownership to foster a productive, engaging and rewarding team environment. At Gaia, soft skills are key to success. We seek candidates with strong interpersonal abilities – effective communication, teamwork, prioritization, and problem solving – who can adapt to change, manage conflicts with empathy, and collaborate well with diverse teams. While technical skills matter, we highly value those who build positive relationships, contribute to a supportive culture, and approach challenges with a solution-oriented mindset. If this sounds like you, you’ll thrive in our dynamic environment. Must be able to work on campus in Louisville, CO. US citizenship or an existing work visa is required Gaia subscribers strongly preferred Non-smoker

Responsibilities

• Designing, structuring and maintaining all aspects of YouTube paid digital campaigns.
• Actively managing and upkeeping digital ad accounts, accountable to organizational targets.
• Own, drive, and monitor daily spend, cost per conversion, and return on ad spend (ROAS) metrics to ensure profitable performance.
• Oversee all YouTube campaigns, including acquisition, retargeting and winback, based on recent trends and overall marketing department budgets.
• Effectively offboard YouTube from agency management.
• Create strategy around and understand the interplay between the various ad platforms (Google and Meta).
• Perform spend trade-off analyses between paid Google channels and recommend monthly Google channel budgets.
• Develop strategies to increase reach and decrease cost per customer acquisition based on targeting specific demographics and leveraging content to the correct audiences.

Qualifications

• Bachelor’s degree in Marketing or related field, or 3+ years in related prior experience.
• Strong knowledge of Google Ads and Google Analytics.
• Strong attention to detail and ability to manage multiple priorities at once.
• Excellent communications skills, both verbal and written.
• US citizenship or US residency with an existing work permit is required.
• Non-smoker.
• Must be available to work on campus in Louisville, CO. This is not a remote role.