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Content & Messaging Strategist

Kastle Systems, Falls Church, VA, USA

Job type: Full Time


Senior B2B Content Leader

Kastle is looking for a senior B2B content leader who understands that great messaging moves deals forward — not just traffic. This role owns content, narrative, and lifecycle messaging, from first touch through late-stage nurture and sales enablement.
Responsibilities

What You'll Do
Own category narrative and messaging framework
Produce SEO content, thought leadership, and proof assets
Write and own email nurture and re-engagement messaging
Maintain website copy, ensuring customer-first storytelling and SEO optimization
Create sales enablement content used in live deals
Ensure consistency across site, email, and campaigns
Qualifications

What We're Looking For
Strong orientation around SEO optimized content
B2B and B2C content experience with revenue exposure
Exceptional writing and editing skills
Experience supporting sales teams
Comfort iterating based on performance data
Equal Opportunity Statement

At Kastle, we believe that diversity makes us stronger - at work and in the world. Kastle Systems International, LLC is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, marital status, pregnancy or any other basis protected by applicable federal or state laws.