Marketing Automation & Messaging Operations Manager

Marketing Automation & Messaging Operations Manager

The Product Marketing & Subscriber Strategy team builds DTC strategies and testing roadmaps that drive growth, engagement, and business results across subscription types. With a focus on optimizing the fan experience across touchpoints, from Marketing Landing Pages through upselling and cancellation flows, building loyal fans who understand the value proposition and stay subscribers. We understand the DTC business and effectively communicate and steer priorities through strategic and targeted marketing efforts.
The Marketing Automation & Messaging Operations Manager will be responsible for Braze all support related to journey building, focused on email, in-app, and other messaging channels. The ideal candidate will have a strong background in operations, experience in Braze or other CRM platforms and digital marketing, with a proven track record of improving CRM messaging goals and KPIs. This position is based in New York, NY or Atlanta, GA and is a 1-year project based role.
Responsibilities:
Manage and work through requests for Braze messaging from both CRM and Product Marketing teams.
Partner across team to launch, maintain and evaluate A/B tests
Assist in all reporting and analytics for messaging
Monitor and analyze performance metrics to identify areas for improvement.
Work with Operations team to build out best practices
Required Qualifications:
Minimum of 3 years of experience in operations or digital marketing, with a focus on working in CMS tolls for Braze
Proven track record of developing and executing successful marketing strategies that drive business growth.
Strong analytical skills and experience with web analytics tools.
Excellent communication and collaboration skills, with the ability to work effectively across cross-functional teams.
Proven ability to manage multiple projects and meet deadlines.
Required Education:
Bachelor's degree in Marketing, Communications, Business, or a related field
The hiring range for this position in New York, NY is $110,100.00 to $147,600.00 per year. The hiring range for this position in Atlanta, GA is $97,600 to $134,200. The base pay actually offered will take into account internal equity and also may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
About ESPN:

Working at ESPN is unlike anything else. That's because we're always finding new ways to interact with fans – however and wherever they connect with sports. Every day we're doing things that no one has done, all in a dynamic culture where we defy odds and continuously outdo ourselves. When you have the latest technology, game-changing ideas and world-class talent on your team, every day is extraordinary.
About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney's stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
This position is with ESPN Sales & Marketing, Inc., which is part of a business we call ESPN.
ESPN Sales & Marketing, Inc. is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.
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