Associate Brand Manager - Exclusive Brands

Why Work for KeHE?

Full-time

Pay Range: $76,230.00/Yr. - $111,804.00/Yr.

Shift Days: , Shift Time:

Benefits on Day 1

Health/Rx

Dental

Vision

Flexible and health spending accounts (FSA/HSA)

Supplemental life insurance

401(k)

Paid time off

Paid sick time

Short term & long term disability coverage (STD/LTD)

Employee stock ownership (ESOP)

Holiday pay for company designated holidays

Overview
At KeHE, we’re obsessed with creating solutions, unboxing potential, and serving others – and it all starts with you. As an employee‑owned distributor of natural and organic, specialty, and fresh products, we’re committed to making a positive impact and scaling our success together. With a culture that fosters development and opportunity, you’ll be embarking on a career that’s moving forward. When you join KeHE, you’re becoming part of a team that is a force for good.

Primary Responsibilities
We are looking for a highly motivated Associate Brand Manager to support growth across our owned brands, including Cadia and Wild Oats — two distinct platforms serving different consumers and roles within our portfolio. This role sits at the intersection of brand strategy, commercialization, and execution, helping bring both brands to life across retail and marketing channels.

You will work closely with the Brand Director to translate strategy into action — leading integrated marketing initiatives, supporting new product launches, and collaborating cross‑functionally with teams across sales, creative, operations, and external partners to drive in‑market success. This is a high‑impact role with exposure across brand, creative, and commercial functions — ideal for someone looking to grow into full brand ownership.

Essential Functions
DUTIES, TASKS AND RESPONSIBILITIES:

Brand Planning & Integrated Marketing

Support development and execution of annual brand plans across Cadia and Wild Oats

Build and manage integrated marketing calendars across retail, email, social, and web

Translate key promotional priorities into channel‑specific campaigns and content plans

Ensure alignment across marketing, sales, and creative teams

New Product Launch & Commercialization

Lead go‑to‑market execution for new product launches across both brands

Develop insights‑led sell sheets, presentations, and launch materials

Partner with creative team on packaging briefs, messaging, and asset development

Ensure all channels are aligned for launch readiness (retail, digital, internal tools)

Retail & Sales Enablement

Partner with Sales to support new customer onboarding and retail expansion

Develop retailer‑specific activation plans (endcaps, demos, POS materials)

Support key accounts with sampling programs and tailored sell stories

Contribute to sales materials and customer presentations

Business Performance & Insights

Track product, customer, and promotional performance across brands

Analyze data to identify growth opportunities and performance gaps

Support recommendations on assortment, distribution, and promotional effectiveness

Monitor competitive activity and category trends

Trade Shows & Key Activations

Support planning and execution of trade shows and key events

Align product focus and messaging with sales and brand priorities

Partner with internal teams to ensure strong in‑market execution

Agency & Cross‑Functional Coordination

Manage day‑to‑day workflows with external agency partners

Develop clear briefs and ensure deliverables meet timelines and brand standards

Coordinate across creative, project management, and sales teams to deliver integrated campaigns

Help improve processes, communication, and accountability across partners

Other duties and projects as assigned

SKILLS, KNOWLEDGE AND ABILITIES:

Strong analytical skills with the ability to interpret data, synthesize insights, and translate them into clear, actionable plans

Proven project management and organizational skills with a high attention to detail and the ability to manage multiple priorities simultaneously

Ability to work cross‑functionally and communicate effectively with diverse stakeholders

Experience supporting product launches or commercialization efforts preferred

Excellent written and verbal communication skills, including strong presentation capabilities

Proficiency in Microsoft Office Suite; experience with syndicated data tools (e.g., IRI, Nielsen, SPINS) a plus

Proactive, solutions‑oriented mindset with a willingness to take ownership and drive initiatives forward

Entrepreneurial mindset with a passion for brands, innovation, and the consumer/CPG landscape

Minimum Requirements, Qualifications, Additional Skills, Aptitude
EDUCATION AND EXPERIENCE:

Bachelor’s degree in Marketing, Business, or a related field

2-5 years of brand management, marketing, or product management experience, preferably in the CPG or food & beverage industry.

Experience working with imported brands or international suppliers a plus.

PHYSICAL REQUIREMENTS:

These physical demands are representative of the physical requirements necessary for an employee to successfully perform the essential functions of the job.

Equal Employer Opportunity Statement
KeHE Distributors provides equal employment opportunities to all employees and applicants for employment and prohibits all forms of discrimination and harassment on the basis of race, color, religion or faith, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training as well as the administration of all Human Resources and Talent Acquisition processes.

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