Remote - must be located in the NYC Metropolitan area
***This role requires hands on DTC paid media & ecom experience ideally with a start up ***
Our client is a well-funded consumer products startup building a new generation of thoughtfully designed home products. Backed by experienced operators with a strong track record in consumer products, retail, and eCommerce, the company is preparing for commercial launch across DTC, eCommerce, and major retail channels.
This is a foundational marketing leadership role for someone who loves building from the ground up. The Head of, Digital Marketing & Brand will be the company’s first marketing hire and will own digital growth, brand strategy, creative, agency management, budget, and subsequent team buildout.
The Opportunity
- Lead marketing from 0 to 1 for a well-funded, high-growth consumer products startup
- Own both brand and performance marketing across DTC, eCommerce, and retail channels
- Build and execute the digital acquisition strategy, with a strong focus on paid social and emerging mobile-first platforms
- Partner directly with the founding team to shape brand positioning, go-to-market strategy, and customer growth
- Manage external creative, brand, and media agencies while building the internal team over time
What You’ll Own
- Digital marketing strategy across paid social, performance media, mobile-first channels, and emerging consumer platforms
- Paid acquisition programs across Meta, TikTok, Snap, and other relevant channels
- Influencer, creator, and brand partnership programs to drive awareness and customer acquisition
- Media budget planning, allocation, testing, reporting, and performance optimization
- Brand and creative direction in partnership with external agency partners
- eCommerce growth strategy, including Shopify, conversion, retention, and customer journey optimization
- Agency and vendor management across creative, media, performance, and brand
- Future marketing team buildout as the company scales
What We’re Looking For
- 5–10+ years of digital marketing experience, ideally within DTC, eCommerce, consumer products, retail, home, lifestyle, or physical products
- Deep paid social and performance marketing expertise, especially across Meta, TikTok, Snap, mobile apps, and emerging channels
- Experience building or scaling a consumer brand in a startup or high-growth environment
- Strong eCommerce knowledge, including Shopify and conversion strategy
- Ability to balance brand storytelling with performance metrics, testing, and optimization
- Experience managing agencies, creative partners, influencers, and/or performance media teams
- Strong executive presence and comfort advising founders and senior leaders
- Hands-on, entrepreneurial mindset with the drive to build in a fast-moving 0-to-1 environment
- Passion for innovative, design-forward products and sustainability is a plus
Why This Role
- First senior marketing hire with real ownership from day one
- Well-funded startup preparing for commercial launch
- Experienced founding team with a proven consumer products track record
- Opportunity to build a brand across DTC, eCommerce, and retail channels
- Real budget, autonomy, equity potential, and room to build a team
Compensation: $150,000–170,000 annually, depending on level and experience, plus potential incentives bonus.
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