Executive Director, Marketing – US CVRM portfolio, located in Wilmington, DE. This high‑impact commercial leadership position leads strategy and tactics for short- and long‑term brand optimization and commercial success for the CVRM portfolio.
Main Accountabilities
- Create bold brand ambition to maximize patient impact based on deep insight from external Scientific Experts (ESEs), Payers, Patients, advocacy organizations, and other key stakeholders.
- Develop product strategy and promotional campaign for the asset including pre‑launch and launch strategy and operational plans. Build detailed strategic and operational commercial plans addressing positioning, segmentation, pricing, value proposition, and target market selection.
- P&L ownership: Make informed decisions around P&L and drivers of revenue and contribution, appropriately develop and challenge forecast assumptions, and communicate performance updates/forecasts (quarterly business reviews and rolling business updates/mid‑term planning) to senior leadership. Include responsibility for forecast development and performance vs forecast.
- Lead the execution of the marketing plans, driving innovation and implementing key marketing initiatives such as disease‑state education, promotional messaging, non‑personal promotion, patient education, and patient support (e.g., patient diagnostic strategy and reimbursement support). Embrace new marketing channels (omnichannel) and technology (AI).
- Represent the commercial view to inform brand strategic decisions – including life‑cycle planning and data generation – in line with longer‑term objectives, relevance for patients, customers, and market.
- Partner with Sales leadership to ensure organizational alignment from strategy through field execution. Set brand strategies for the sales organization and hold sales leaders accountable to performance and forecast delivery.
- Collaborate with other functional areas and internal strategic partners globally and in the US. Work with Medical, Market Access, Legal, Regulatory, and Compliance teams to ensure compliant development and execution of marketing initiatives for a successful launch.
- Actively participate in CVRM LT – leading broad TA initiatives to optimize the value of the portfolio and strengthen the skills of the team.
- Create an employee experience that ignites innovation and unites talent to deliver the business. Lead and align the team around a clear vision and purpose. Role‑model AZ Values and champion AZ’s people strategy by attracting, developing, and retaining talent while building a diverse pipeline of future Commercial leaders.
Essential Requirements
- Bachelor’s Degree, preferably in business, marketing, or the sciences.
- 10 years’ experience in pharmaceutical, healthcare or biotech industries.
- Consistent track record leading successful development of brand and/or TA strategies founded on clear customer and market insights.
- US product launch experience.
- Experience in and/or leading customer‑facing roles.
- Experience using clinical data in crafting brand strategies and lifecycle planning.
- Proven experience in leading and developing strong-performing teams, partner engagement, and cross‑functional collaboration to move key initiatives forward.
Preferred Qualifications
- Experience with revenue forecasting, expense management, developing compelling business reasons, and management/communication of brand performance.
- Strong knowledge of US CVRM thought leaders.
- Ability to identify innovative strategies with the greatest business impact and empower teams to implement the plan.
- Strong curiosity, growth mindset and high learning agility.
Our mission is to build an inclusive environment where equal employment opportunities are available to all applicants and employees. In furtherance of that mission, we welcome and consider applications from all qualified candidates, regardless of their protected characteristics. If you have a disability or special need that requires accommodation, please complete the corresponding section in the application form.
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