Senior Director, Media Measurement Operations
- Full-time
- Career Site Team: Operations
Position Overview: The Global Director will oversee media measurement operations across 12+ countries primarily in Europe and APAC, ensuring data quality, compliance, and efficiency while driving standardization, cost optimization, and automation.
Key Skills & Requirements
- Media Measurement KPIs – Deep understanding and ability to define and manage business relevant KPIs and a continuous improvement framework.
- Client Engagement – Present, explain, and defend KPIs, methodologies, and results to external stakeholders.
- Panel-Based Operations – Lead panel recruitment, retention, and engagement strategies, deploying panel-facing technologies.
- Automation & Innovation – Leverage AI, automation, and machine learning to enhance panel operations and efficiency.
- Standardization & Scalability – Drive global best practices, process centralization, and cost optimization across markets.
Key Responsibilities
Leadership & Cross-Functional Collaboration
- Lead and develop a high‑performing, globally distributed operations team.
- Act as a strategic partner for senior leadership, core clientele, and internal teams.
- Foster continuous improvement and innovation in panel operations and audience measurement methodologies.
Operational Leadership & Efficiency
- Oversee TV, radio, digital, and cross‑media measurement operations across all NIQ markets.
- Drive automation, AI integration, and workflow optimization to enhance data quality.
Panel-Based Operations & Technology Implementation
- Oversee panel recruitment, incentivisation, and other related panel methodologies, ensuring representative and high‑quality audience measurement data.
- Support a high standard of global panel relationship management including effective tooling and best practices.
- Work closely with technology and local teams for efficient deployment of panel‑facing technologies (e.g., metering tools, mobile applications) to optimize engagement and data collection.
- Collaborate with Data Science and client teams to ensure seamless integration of panel methodologies with big data and census‑based measurement techniques.
Quality, KPI Management & Client Engagement
- Define and monitor quality KPIs and SLAs, ensuring consistent delivery to clients.
- Implement data validation processes to maintain currency‑grade audience measurement integrity.
- Serve as a trusted expert in audience measurement methodologies, defending and presenting results to clients and regulators.
- Train internal teams on interpreting and communicating KPIs effectively.
Qualifications
- Extensive global operations leadership experience, preferably in media measurement or audience research.
- Expertise in panel‑based methodologies – recruitment, retention, and engagement strategies.
- Ability to analyze, present, and defend KPIs and methodologies to external stakeholders.
- Experience in leveraging process automation, using technologies such as AI for operational efficiency.
- Strong leadership skills with experience managing international teams.
- Strategic mindset – balancing cost efficiency, scalability, and high‑quality deliverables.
Career Opportunities
- A high‑impact leadership role in an expanding global business with an opportunity to shape the future of media measurement and panel operations.
- A diverse, international, and innovative working environment.
- A mix of strategic vision, hands‑on leadership, and technological innovation.
Benefits
- Flexible working environment
- Volunteer time off
Our Commitment to Diversity, Equity, and Inclusion
At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence. All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact.
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