Performance Marketing Lead

Performance Marketing LeadSanta Monica, CaliforniaO Positiv Health is a Los Angeles-based women's health company on a mission to support women through every stage of lifefrom their first period to well beyond their last. Since launching in 2018, O Positiv has reshaped the women's health space, tackling long-overlooked issues with innovative, science-backed products and boldly breaking taboos along the way. Our growing portfolio spans PMS & hormone balance, vaginal & urinary health, digestion, menopause, and conception supportoffering vitamins, supplements, and personal care products that women trust.Today, O Positiv products are sold nationwide at Target, Walmart, CVS, Meijer, Amazon, TikTok Shop, and OPositiv.com. We're proud to hold the #1 Vaginal Probiotic nationwide and multiple top-performing products across major wellness categories. We are scaling fast and shaping the future of women's health. Our team combines an entrepreneurial spirit with a passion for innovation and a commitment to impact. Join us, and you'll have the opportunity to grow alongside a company that's making a real difference.Your RoleThe Performance Marketing Lead is a versatile, hands-on operator who partners across our growth org to drive efficient customer acquisition. They work cross-functionally across performance marketing channels and the broader marketing team to execute campaigns, support strategic initiatives, and help scale what's working from paid social to SEM to SMS/Email. This is a high-impact role for someone who thrives in collaborative environments, brings strong opinions backed by data, and is energized by working across multiple channels rather than being siloed in one.We are looking for someone who is hyper-analytical and data-obsessed, with a positive, entrepreneurial spirit. The ideal candidate can assist in day to day management and execution as well as help own the performance & strategy of paid media channels (paid social, SEM, email/SMS, etc) while working with multiple stakeholders.The Performance Marketing Lead reports to the VP of Growth and will work cross-functionally within the organization to further expand performance marketing efforts, strategy, and optimization.Responsibilities and DutiesContribute to performance marketing strategy: bring fresh perspective and identify untapped opportunities to drive customer & revenue growth while achieving CAC & scale targetsBuild, optimize, and manage strategy for campaigns in Meta, Google, TikTok, Pinterest, Snapchat, and other paid channelsTest campaign structure, creative, and data-driven campaign strategies to continuously improve and refine performanceEfficiently use analytics tools (GA4, Shopify, Claude) to track KPIs, develop actionable insights and present findings to stakeholdersStay close to platform changes, ad format updates, and industry trends, and share learnings across the team.Provide flexible bandwidth across channels so the team can move faster, test more, and respond to opportunities as they emerge.Partner with creative, retention, and e-commerce to build tactics, creatives, and UX improvements that drive higher AOV/LTV & CVRConsider omni-channel impact of performance marketing efforts and utilize these insights to direct performance marketing strategyQualifications and SkillsExperience: Experience in a Direct Response CPG Brand whose majority of revenue comes from eCommerce3-5+ years required experience in a Performance Marketing, managing a high volume of campaigns and/or channelsExpertise in Meta with knowledge or high level of interest in all performance marketing channelsData-driven with strong Excel, analytical skills, and proficiency with Google Analytics requiredStrong, clear, timely communicator who tailors the message and cadence to the audienceBudgetary experience including proven optimization for strong CPA/CAC goals requiredInterpersonal: Strong leadership & communication skills: listen, mentor, and teach by exampleAbility to manage multiple moving piecesStrong time management and prioritization skillsAdaptable to learning new social platforms and advertising technologiesThoughtful and self-reflective, willingness to learnTeam-player, hard-working, organized, and goal-orientedExcitement for startups and building from the ground upAdditional Preferred Experience and Skills: Startup and/or e-commerce experience is a plusExperience navigating healthcare or restricted advertising spaces is a plusExperience with Claude and performance report automation/dashboard creation is a plusApplicants must be currently authorized to work in the United States on a full-time basis.Hours and CompensationThe anticipated base compensation range for this role will be $110,000 - $130,000 annually. Compensation will be commensurate with the candidate's experience and local market rates.Job Type: Full-timePay based on prior experiencePosition will be based out of Santa Monica, Los Angeles - in person (Mon-Thurs in office/Friday remote)Benefits & PerksFlexible PTO, Sick Days, and Wellness DaysMonthly Social HoursMedical, Vision, and Dental Coverage401K with matching$50/month Fitness Reimbursement + Up to $1,800 in annual wellness benefitsAn environment of collaboration, high performance, & respect amongst all employees and managersO Positiv is proud to be an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.O Positiv believes in the power of building a diverse and culturally inclusive team. We seek candidates from all backgrounds to join our teams. We're driven to build a workplace based on inclusive behaviors and equitable systems, where all employees can bring their authentic selves, feel engaged, and share their perspectives as a valued member of O Positiv.