Obviouslee is hiring: Outdoor PR Manager in Boulder

The Role

Obviouslee is looking for a PR Manager who lives and breathes the outdoor industry, its communities, and the stories that move them. You don’t just follow the outdoor world; you’re part of it, bringing a genuine connection to the people, places, gear, and values our brands represent.
You know how to spot a story that lands, from product launches and gear reviews to founder narratives, impact work, partnerships, seasonal campaigns, and brand moments. You understand the rhythms of outdoor PR: launch windows, review cycles, media events, field testing, trade shows, and the relationships that build long-term brand relevance.
This is a hands‑on, client‑facing role for someone who can own the day‑to‑day PR engine, bring smart ideas forward, and work closely with clients, strategists, coordinators, and internal teams to keep momentum moving.
What You’ll Do

Lead day‑to‑day PR across outdoor and impact‑driven brands
Build meaningful relationships with outdoor, gear, trade, business, and impact media
Pitch launches, founder stories, partnerships, events, and cultural moments
Write sharp pitches, press materials, talking points, and client comms
Serve as a trusted client lead and strategic partner
Support PR strategy, campaign planning, and big‑picture thinking
Manage media calendars, launches, trade shows, and press opportunities
Stay plugged into outdoor culture, sustainability, and industry trends
Coordinate media events, interviews, press trips, and activations
Turn coverage and insights into clear, actionable reporting
Collaborate across creative, social, digital, and strategy teams
Manage and mentor rising talent with clear direction and thoughtful feedback
What You Bring

Strong relationships across outdoor, gear, trade, and lifestyle media
Deep understanding of outdoor culture, communities, trends, and the future of the industry
A genuine connection to the outdoors and the people in it
Resourceful, proactive, and always looking for smarter ways to improve the work
Clear, thoughtful writer with strong instincts for storytelling and media relevance
Able to turn products, founders, and brand missions into compelling stories and media angles
Strong client management, organization, and follow‑through
Comfortable balancing big‑picture strategy with hands‑on execution
Direct communicator with confidence presenting ideas and recommendations
Collaborative mindset with a thoughtful approach to inclusive storytelling
Familiar with PR reporting, media monitoring, AI, and workflow tools
Experience with affiliate, influencer, or social strategy is a plus
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Benefits & Perks

Salary range of $60,000 - $63,000
Remote or in‑person role (Charleston, SC or Boulder, CO preferred) with hybrid office flexibility
Competitive compensation + referral bonus opportunities
Health, dental, vision, life, and disability coverage
Retirement matching program
Unlimited PTO (birthdays off, holidays, and Early Fridays)
Flexible schedules and work‑from‑home support
Paid maternity and paternity leave
Professional development and growth opportunities
Laptop and other technology associated with work
Collaborative team culture with regular team connects
Dog‑friendly offices

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