AI-Driven Marketing Manager

If you are the kind of person who:Takes initiative and doesn't wait to be told what to doLikes figuring things out and improving how things workEnjoys building systems—not just following themWants your work to actually drive resultsAnd you want:Real ownership over marketing executionThe freedom to test ideas and improve campaignsTo see the direct impact of your work on traffic and leadsAnd you're tired of:Just posting content with no real outcomeSlow companies where nothing gets implementedLayers of approval that kill momentumAnd you're okay with:Being accountable to real results (not just activity)Operating without perfect instructionsFiguring things out in a fast-moving environmentThen this role may be exactly what you're looking for.?? Important: This application requires a short video submission. The role requires strong communication, initiative, and execution. The video submission helps us understand how you think, communicate, and take ownership. Details are included below.Why This Role ExistsWe operate two active retail locations and need someone who can consistently bring people through the door and generate inbound demandThis is not a "marketing assistant" role.You will own execution across channels and be responsible for real outcomesMore store visitsMore inbound leadsBetter-performing campaignsAbout the CompanyWe are a family-owned business serving the South Texas community with a strong reputation and loyal customer base.We operate two locations and are focused on growing the business in a controlled, consistent way—without unnecessary complexity.What You Will OwnDriving store traffic through campaigns, promotions, and eventsGenerating inbound leads across digital channelsExecuting:Social mediaEmail campaigns (ActiveCampaign)Website updatesBasic paid ads supportCoordinating in-store events and promotionsManaging manufacturer co-op marketing programsUsing AI tools to:Speed up content creationImprove output and consistencyKeeping messaging aligned across all channelsWhat Success Looks LikeStore traffic increases from your campaignsLeads become consistent and measurableYou can clearly explain what's working and what's notMarketing becomes a system—not random activityWho Will Thrive HereYou take initiative and don't wait to be told what to doYou like owning outcomes, not just completing tasksYou enjoy building and improving systemsYou're comfortable learning tools quickly (including AI)You want your work to actually impact the businessWho This Is Not ForYou need constant direction or step-by-step instructionsYou prefer brainstorming over executionYou want a slow-paced or highly structured environmentYou're not comfortable being accountable to measurable resultsRequired Experience and ProofExperience executing marketing campaigns (not just assisting)Comfortable with:Social media toolsEmail marketing platformsBasic website updatesAbility to show examples of past work (posts, campaigns, etc.)RequiredBasic firearms knowledgeMust be legally able to purchase firearmsStrong PlusExperience using AI tools (ChatGPT, Claude, etc.) in real workflowsExposure to ads, SEO, or landing pagesCompensation, Schedule, LocationFull-time roleBased across two store locationsHealth benefits + PTOEmployee purchase programSalary range: $48,000 – $55,000, based on experience and demonstrated ability to executeThis role is evaluated based on measurable results, specifically store traffic growth and inbound lead generation.How to ApplyTo be considered, applicants must complete and submit a short video answering the following in the Dropbox link provided below:Why are you applying for this role?What have you done that shows you can drive results?What would you do first to increase store traffic?Include examples of your past work if available.https://www.dropbox.com/request/k0rc1f0n8uwdr3go6sqsFinal ThoughtThis role is for someone who wants to own outcomes, not just tasksIf that's you, we want to hear from you.