Marketing Manager, Toy Marketing

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

Opportunity
Work in collaboration with the Senior Marketing Manager to lead the infant toy portfolio strategy, pricing, product development pipeline, and global marketing initiatives for the Fisher-Price Infant business.

What Your Impact Will Be

Develop toy strategy by segment

Manage toy pricing architecture and competitive positioning

Partner with leadership to build 3–5 year toy product roadmaps, balancing innovation and refresh cycles

Own consumer/play insights specific to infant toy usage, developmental play patterns, and parent needs

Lead product development from concept to shelf in partnership with design, engineering, packaging, and cross‑functional teams

Partner with leadership and regional commercial teams in gaining buy‑in to global product strategies at all levels

Own toy business performance (revenue, margin, SKU productivity, and category P&L)

Monitor competitive trends, consumer insights, and category opportunities to support innovation and growth

Manage and develop Associate Marketing Manager, providing coaching, prioritization, and leadership across key business initiatives

What We’re Looking For

6+ years (4 years with MBA) experience in brand marketing (on brand or agency side), franchise management/marketing, content marketing, or purpose‑driven strategy/marketing

Project management experience managing complex product development timelines

Experience in category management, product marketing, or product development

Experience partnering with design, engineering, and manufacturing teams

Background in CPG or toy companies, ideally with exposure to retail buyer dynamics

Strong quantitative/financial skills (forecasting, pricing, SKU productivity analysis)

Product strategy & roadmap experience with ability to define toy segments, pricing ladders, and innovation cycles

Retail/channel knowledge with ability to leverage insights to build mass, specialty, and e‑commerce distribution strategies

Business & financial management with strong grasp of SKU productivity, margin targets, and overall toy category P&L

Financial acumen with experience managing financial targets at the brand or category level

Communication skills excellent at storytelling, presentations, and influencing senior leadership

Strong PowerPoint creation and presentation skills, proficiency in Outlook, Word, and Excel

Demonstrated growth mindset by staying curious and continuously learning, embracing challenges, and improving themselves

Pay Range
The pay range is indicative of projected hiring range; base pay will be determined based on a candidate’s work location, skills and experience. Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.

Equal Opportunity Employer
Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law. Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.

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