Marketing Director

Marketing Director - Automotive Dealership

Our automotive dealership is looking for a dynamic and organized Marketing Director to enhance our online presence and engage with our community. The ideal candidate will be responsible for curating and managing content that reflects our brand, showcases our vehicles, and promotes our services.

Job Responsibilities
Plan, create and manage social media content across multiple platforms (Facebook, Instagram, TikTok, etc.) to promote dealership offerings
Be a liason between our advertising agency and our company and brand ensuring effective communication with the team and success of marketing efforts
Track analytics and prepare performance reports, adjusting strategies based on insights
Online reputation management including responding to customer inquiries, comments and reviews
Create digital and print marketing materials
Manage Google Business Profiles for the dealership in order to improve SEO and visibility
Manage employee marketing materials such as headshots, nametages and business cards
Work with website platform to ensure efficient and optimized performance that aligns with company's goals
Maintain community health partnerships. This includes coordinating, planning and marketing events in partnership with other nonprofits and businesses
Create and distribute a quarterly newsletter
Review and respond to sponsorship and community requests
Organize employee and community programs and events
Stay up to date on automotive trends, social media tools, and platform updates
Requirements

Experience managing social media platforms for businesses, ideally within the automotive industry
Strong writing, editing, and communication skills, with the ability to craft compelling posts and responses
Familiarity with social media scheduling tools and analytics platforms (e.g., Hootsuite, Meta Business Suite)
Ability to work collaboratively with sales and marketing teams, and adapt to changing priorities
Understanding of automotive industry trends and customer engagement best practices
Creative thinking and attention to detail, with the ability to handle multiple tasks in a fast-paced environment
Education and/or Experience

Bachelor's Degree in Marketing, Communications, or a related field preferred
1-2 years of experience in social media management, ideally within a dealership or automotive-related environment
Basic photography or graphic design skills (experience with tools like Canva or Adobe Spark is a plus)