Salesforce Marketing Cloud Consultant

We are looking for a skilled and dynamic Salesforce Marketing Cloud Consultant to join our team.

This is a full-time, internal corporate position working on the Marketing Technology & Transformation side of Sumeru Inc. from our LA office.

The core focus of this position is to manage Salesforce Marketing Cloud implementations for multiple clients across diverse industries and use cases. We are seeking candidates who possess a range of Salesforce Marketing Cloud and Marketing Strategy skills.

What you’ll do:

Meet with clients to analyze their work practices and understand their businesses to define needs and customize solutions using the Salesforce Marketing Cloud platform

Provide oversight and governance of best-practice standards and frameworks for client’s Marketing Cloud system and integrated MarTech stack

Ensure sound integration, data, and business architecture design throughout all stages of the project lifecycle

Work with stakeholders to define business-value based objectives and user stories

Develop the Architectural Roadmap for Marketing Cloud implementations

Establish the technical framework to support the client's strategy and lifecycle

Develop innovative solutions, taking into consideration system performance, scalability, and availability with realistic implementation schedules

Guide and advise on the Marketing Cloud features, functionality, and additional integrations needed to accomplish the desired outcome.

Keep up to date on Marketing Cloud functionality and make recommendations regarding potential usage and optimizations for existing clients

Participate in complex discussions with client stakeholders, partners, or technology, particularly when determining the technical requirements/capabilities needed to meet business goals

Understand and validate the details of deliverables as provided by vendor and project resources

Evaluate existing project management processes and drive continuous improvement practices

Who you are:

Bachelor's degree in a related field is preferred

Minimum of 3+ years hands‑on experience with Salesforce Marketing Cloud platform and 2+ years experience with API testing

Strong understanding and working knowledge of Email Studio, Journey Builder, Automation Studio

Experience integrating Marketing Cloud with Salesforce CRM & other 3rd Party Technologies

Proficient with AMPScript, able to read and write SQL and understand the SSJS use case

Experience leading new Marketing Cloud implementations including Business Units, CRM Integration, User Security, Email and Cloud Pages design templates and IP warming

Experience with Segmentation

Strong understanding of SQA methodologies

Experience with A/B testing, campaign analysis, and reporting

Staying up‑to‑date on Email Marketing trends knows how to direct clientele on strategy

Understanding of Agile/Scrum methodology and working experience in an Agile environment

Ability to adapt to short sprint cycles (2 weeks)

Experience in the full software lifecycles from design to deployment

Excellent communication and leadership skills

Great attention to detail and ability to identify, isolate, and document defects

Ability to motivate people, instill accountability and achieve results

An ability to conduct detailed training sessions in Marketing Cloud

Preferred Technical And Professional Expertise

Experience with additional marketing automation platforms such as Pardot, Marketo, and Eloqua is preferred

Intermediate or Advanced knowledge and use of Salesforce.com.

Advanced knowledge of Salesforce Marketing Cloud feature sets including Automations, Journeys, Mobile Studio, Social Studio, and Ad Studio

Experience implementing best practice infrastructure programs including concepts such as Lead scoring, Lead Lifecycle, Lead Nurture, and UTM / campaign attribution tracking

Knowledge of MS Dynamics, Siebel On-Demand, NetSuite, or other CRM systems, preferred

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