VP, Marketing

Overview
Why Highmark Residential?

Because every position is considered critical to Highmark’s success and reputation, we take care to employ those who aspire to become the best in their field. Those who succeed at Highmark will do so because they enjoy an empowered, challenging, fulfilling, and financially rewarding workplace!

Why we need you:

The Vice President of Marketing is responsible for the strategic and tactical corporate and property marketing strategy. Leads the management and execution of marketing strategies and programs that support the achievement of the portfolio's performance goals and provide specialized expertise and marketing support to all communities.

What Highmark can do for you:

Help you achieve your goals by continuous professional development and regular career progression sessions

Competitive pay for the market

Monthly bonus opportunities for all site associates

30% associate rent discount

Medical, Dental & Vision benefits the 1st of the month following 30 days of full-time employment

Company-provided life insurance, short term and long term disability coverage

Flexible Spending accounts

401(k) eligibility after 90 days, with 4% Highmark match

Professional Certification & Tuition reimbursement

Vacation, Sick and Personal Time off available to use after 90 days

10 paid holidays

Paid parental leave

Responsibilities
Essential functions include (but are not limited to):

Monitor and research competitive and technology trends that strengthen the Company's long-term competitive position

Drive the management and implementation of innovative communications, marketing, leasing and advertising programs by utilizing emerging technologies to improve efficiencies

Take the lead role in ensuring the Company's CRM application is leveraged effectively and efficiently to ensure customer services expectations are met and performance trends identified

Research and develop policies, work processes, and procedures for Highmark business functions as deemed necessary

Provide leadership and expertise to the Company by building, developing and managing a marketing team capable of carrying out marketing strategies and tactics

Grow and advocate for department and existing team members ensuring the group is visible and supported across the organization

Ensure all marketing communications and initiatives are coordinated, support marketing plan objectives, and are an effective use of resources

Create and manage annual marketing budgets and expenditures

Develop the annual marketing plan and the strategies, tactics and resources necessary to achieve business goals

Oversee the management of an institutional and system-wide benchmark system to track, measure and analyze marketing expenditures

Review current market data to identify trends, opportunities, and threats, and create effective short and long-term response strategies to improve or enhance the operations and financial performance

Provide leadership, supervision, and analytical analysis of Highmark's Reputation Management Program

Oversee the execution of all social media strategies and programs to ensure brand consistency and policy adherence

Prepare proposals, reports and presentations associated with RFPs to promote new business development and growth

Provide leadership, direction and management of the market research function

Oversee the marketing and leasing on-boarding process for new acquisitions

Create and monitor innovative educational curricula to bring about improved performance in leasing, community operations, customer service, and resident retention

Lead the development and execution of an AI-enabled marketing strategy to improve leasing performance, efficiency, and customer experience

Design and implement automated and agent-based workflows to increase conversion and speed-to-lease

Own and evolve the marketing technology stack (CRM, automation, analytics) to ensure full integration and data-driven decision making

Drive predictive analytics and performance insights to inform pricing, demand generation, and customer segregation

Qualifications
Qualifications:

Seeking candidates with a positive and enthusiastic attitude and proven leadership track-record

15 years in real estate marketing with a specialty in multifamily

10 years of managing and growing an effective marketing team with consistent goal attainment required

Extensive knowledge and experience with digital, social media platforms and automated marketing systems.

Ability to execute in the trenches, while providing strategic leadership

Strong commitment to a team-oriented approach with the ability to train, manage and develop a team

Ability to quickly process information, simplify complex concepts, collaborate effectively, and work both independently and in team-based problem-solving environments

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