Social Media Coord

Social Media Coordinator
At BayCare, we are proud to be one of the largest employers in the Tampa Bay area. Our network consists of 16 community-based hospitals, a long-term acute care facility, home health services, outpatient centers and thousands of physicians. With the support of more than 30,000 team members, we promote a forward-thinking philosophy that’s built on a foundation of trust, dignity, respect, responsibility and clinical excellence.

Summary

Oversees the day-to-day coordination and monitoring of BayCare social media properties, in collaboration with communications, marketing, customer service centers and key stakeholders.

Works consistently to ensure the seamless implementation of the social media strategy across the health system.

Facilitates the implementation of social media best practices and content strategies to ensure meaningful engagement with online communities.

Coordinates social media content scheduling, helps craft messages to all audiences and assists with issues management.

Educates internal stakeholders, senior management and teams on social media value, best practices and platform evolution implications.

Monitors social media analytics, derives key insights and establishes KPIs for social media success.

Serves in on-call rotation, facilitating issues management activities and messaging.

Minimum Qualifications
Required Education

Bachelors Degree in Marketing, Mass Communications, Journalism or Related Field

Preferred Education

Masters Degree in Marketing, Mass Communications, Journalism or Related Field

Required Experience

Minimum 3 years Marketing related experience

Minimum 3 years Social Media related experience

Preferred Experience

Marketing and Social Media in Healthcare

Benefits
BayCare offers a competitive total reward package including benefits, paid time off, tuition reimbursement, 401k match and additional yearly contribution, yearly performance appraisals with merit increases, yearly team award bonus, community discounts and the chance to be part of an amazing team and a great place to work!

BayCare Values
Demonstrate a consistent commitment to BayCare Health System’s core values of trust, respect, and dignity in all interactions with patients, families, team members, and the community, supporting our shared responsibility to achieve excellence in the communities we serve.

Job Details

Location: BayCare System Office West

Status: Full Time, Exempt: Yes

Shift Hours: 8:00 a.m. - 5:00 p.m.

Weekend Work: Occasional

On Call: Yes

Remote: Hybrid

Equal Opportunity Employer Veterans/Disabled

Req ID 152205

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