Graphic Designer

Location:

In-office Watertown, CT, no remote.

Company:

Equinavia

About Us:

Equinavia is a leader in the equestrian industry, offering a wide range of high-quality products and fostering a customer-driven approach. We seek a talented Graphic Designer & Merchandiser to join our dynamic team. This individual will play a critical role in shaping our brand's visual identity, enhancing our product presentation, and supporting our marketing initiatives.

Minimum Qualifications:

3+ years of graphic design experience, preferably in merchandising or a related field.

Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Lightroom).

Experience in UX design for e-commerce platforms.

Experience creating social media and email marketing content.

Strong attention to detail and collaboration skills.

Must work full-time in-office (Watertown, CT).

Key Responsibilities:

Web Merchandising:

Create engaging visual presentations of categories, collections, and products.

Campaign:

Develop impactful visual assets for use across multiple platforms.

Print:

Design and layout promotional materials, including catalogs, brochures, pamphlets, and flyers.

Dealer Support:

Provide dealers with branding and promotional graphics for campaigns.

Email & Social Content:

Design engaging content for email campaigns and social media platforms.

Content Management:

Oversee content creation across web, email, and social channels.

Programs & Concepts:

Develop and design new program concepts and visuals.

Stationery:

Design, print, and manage all company stationery.

Studio Shoots:

Plan, execute, and edit content from location and studio shoots.

Product Artwork & Packaging:

Collaborate with product teams to create cutting-edge artwork and packaging.

Show Support:

Design and conceptualize trade show setups and presentations.

Company Visual Profile:

Uphold and evolve the visual identity across all channels.

Size Charts:

Develop clear and accurate size charts for products.

Web UX Design:

Collaborate with web teams to enhance the user experience.

Collaborative Responsibilities with Supervisor:

Partnerships & Sponsorships:

Design assets for co-branded and promotional campaigns to maximize platform value.

Strategizing & Planning:

Contribute to creative direction and visual strategy for marketing and business development.

Product & Business Development:

Design visuals that support product goals, launches, and sales presentations.

Creative Art Direction:

Assist with visual concepts, brainstorming, and high-quality execution.

Track & Optimize:

Analyze campaign performance to optimize visuals and improve ROI.

Media Organization & Publishing:

Edit, organize, and publish high-quality visuals across platforms.

Video Editing:

Support content creation, editing, and publishing to maintain high visual standards.

Customer Feedback:

Address customer inquiries with visual materials and improve product content.

Show Support:

Collaborate on trade show design, ensuring a consistent brand presence.

Required Skills & Qualifications:

Collaboration:

Strong collaboration skills, able to work cross-functionally.

Project Management:

Ability to juggle multiple projects and work in a fast-paced environment.

Attention to Detail:

Strong eye for detail, layout, and visual storytelling.

Graphic Design Experience:

Proven experience as a Graphic Designer, preferably in merchandising or a related field.

Adobe Creative Suite Proficiency:

Advanced use of Lightroom, Photoshop, InDesign, and Illustrator.

Web UX Design:

Experience with web UX design and e-commerce platforms.

Packaging & Stationery:

Familiarity with product packaging, artwork, and stationery design.

Social Media & Email Marketing:

Experience creating content for social media, email, and SMS marketing.

Project Management Tools:

Proficiency in Google Drive, Airtable, or similar workflow management tools.

Photography:

Interest and basic understanding of photo capture, editing, retouching, and publishing

Additional Skills (Plus):

Motion Graphics:

Ability to create engaging animations using tools like CapCut for social media, email, and web campaigns.

Photography:

Experience with product and lifestyle photography, particularly equestrian-related.

Illustration:

Ability to create custom illustrations for branding, packaging, or product marketing.

Video Production:

Experience with video creation, editing, and post-production.

3D Visualization:

Ability to create 3D visualizations for concepts, booths, product designs, and marketing.

E-commerce Content Management:

Familiarity with managing visual content on e-commerce platforms.

Print Production:

Understanding print processes, including pre-press, materials, and color matching.

Data Visualization:

Ability to translate data into visually appealing infographics and reports.

Copywriting:

Ability to create compelling copy that complements visual design for email, web, and social media.

Brand Identity Development:

Experience in developing and evolving brand identities across touchpoints.

HTML/CSS:

Basic coding skills for web design and email templates.

Multilingual Design:

Ability to design for multilingual and international audiences, considering cultural nuances.

Perks & Benefits:

Opportunity to work in a passionate and dynamic team environment.

Exposure to a diverse range of creative and business development projects.

Growth opportunities within the company.

Competitive salary and benefits package.

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