Marketing Manager

About the Role
The Marketing Manager will serve as a true business owner and category expert — consumer-obsessed, analytically sharp, and globally minded. Driving strategy from conceptualization through launch and beyond, this role sits at the intersection of product, brand, and commercial execution. The right candidate synthesizes insights into action, leads cross‑functional teams with confidence, and is equally at home shaping a product roadmap as they are running a global launch.

Responsibilities

Strategy & Category Leadership: Own the category — pricing, positioning, competitive landscape, portfolio architecture, and roadmap — translating consumer and market insights into strategies that drive rate of sale. Develop breakthrough claims, pricing strategies, and brand positioning that increase marketability and maximize sales. Serve as the cross‑functional quarterback, aligning global teams and tracking performance with a full P&L mindset.

Consumer & Competitive Intelligence: Champion the consumer in every decision. Partner with Consumer Insights to validate messaging, drive rigorous CI testing, and ensure claims are defensible and compelling across global markets.

Commercial & Retail Readiness: Drive end‑to‑end readiness across packaging, detail pages, and retail surfaces. Arm the sales team with the tools, stories, and sell‑in materials needed to win at shelf globally — in partnership with Sales and Trade Marketing.

Go‑to‑Market Execution: Lead global launch programs from brief to market, coordinating across IMC, creative, media, social, PR, SEM, CRM, and retail. Develop worldwide messaging and assets across packaging, digital, in‑store, and advertising — ensuring brand consistency from hero content through performance channels.

What You Bring
Deep category expertise and a consumer‑first mindset. Equal strength in upstream strategy and downstream execution, with the agility to move between both. Broad marketing experience spanning brand strategy, product commercialization, packaging, retail, DTC, and global go‑to‑market. Strong analytical, communication, and project management skills across complex cross‑functional organizations. A track record of turning insights into winning products and campaigns — and a drive to keep raising the bar.

Requirements

8+ years of marketing experience in CPG or consumer products.

Experience owning roadmap, pricing, portfolio strategy, and retail readiness.

Proven track record in product commercialization and global launch execution.

Strong creative strategy, claims development, and consumer insights experience.

Degree in Marketing or related field; MBA preferred.

Local to Needham MA HQ, we are on site 3x a week (No relocation support).

Salary and Other Compensation
The annual salary range for this position is $78,800 — $160,900 USD.

The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, flexible spending accounts, health savings accounts (HSA) with company contribution, 401(k) retirement plan with matching, employee stock purchase program, life insurance, AD&D, short‑term disability insurance, long‑term disability insurance, generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre‑paid legal insurance, backup child and eldercare days, product discounts, referral bonus program, and more.

EEO Statement
We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com.

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