Brand Marketing Program Manager

​Figma is growing our team of passionate creatives and builders on a mission to make design accessible to all. Figma’s platform helps teams bring ideas to life—whether you're brainstorming, creating a prototype, translating designs into code, or iterating with AI. From idea to product, Figma empowers teams to streamline workflows, move faster, and work together in real time from anywhere in the world. If you're excited to shape the future of design and collaboration, join us!

What You’ll Do At Figma

Partner with brand, social, and cross‑functional marketing teams to translate strategy and creative ideas into clear project plans, trackable outcomes, and clear communications

Build and manage timelines, resourcing, and budgets for campaigns and always‑on initiatives, ensuring alignment with team and company goals

Drive the end‑to‑end delivery of brand and social programs—from briefing through creative development, production, and launch—while ensuring quality and consistency

Anticipate risks, identify blockers early, and drive proactive solutions to keep programs on track and stakeholders aligned

Establish repeatable processes and best practices that enable the team to scale its impact globally

Support key tentpole initiatives, ensuring cross‑functional coordination and readiness across marketing, creative, and social teams

Lead retrospectives and share learnings that inform future campaigns, helping the team continuously improve how we plan and deliver work

Establish new working relationships with platforms, vendors and brand partners to help develop an ecosystem of best‑in‑class strategies and capabilities

Qualifications

6+ years of experience managing complex creative, brand, or marketing programs — ideally at a creative agency or in‑house brand team

Demonstrated experience building integrated marketing campaigns across digital, social, and experiential channels

Demonstrated ability to navigate both the creative and operational sides of brand marketing — knowing when to lean into process and when to stay flexible

Proven experience working with project management and collaboration tools

Enthusiasm for creativity, storytelling, and enabling teams to do their best work

Nice‑to‑Haves

Experience supporting or managing social‑first campaigns or brand activations

Background in creative production or content operations

Familiarity with Figma's products or a passion for design and collaboration tools

Experience working on or with global marketing teams

Compensation and Benefits
Annual Base Salary Range: $127,000 - $269,000 USD

Figma offers equity to employees, together with an extensive benefits package that includes health, dental & vision, retirement with company contribution, parental leave & reproductive or family planning support, mental health & wellness benefits, generous PTO, company recharge days, a learning & development stipend, a work‑from‑home stipend, and cell phone reimbursement. Figma also offers sales incentive pay for most sales roles and an annual bonus plan for eligible non‑sales roles.

Equal Employment Opportunity
Figma is an equal opportunity workplace – we are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, veteran status, or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

Accommodations

Holding interviews in an accessible location

Enabling closed captioning on video conferencing

Ensuring all written communication be compatible with screen readers

Changing the mode or format of interviews

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